Airborne, a potentially disruptive start-up in the music sector, hopes to “cure the music industry of its sickness” with their upcoming launch.
Their cloud-based music sharing platform places fans and artists in direct symbiosis. It’s an interesting model, so take a look:
Beyond all the virus metaphors (they even go so far as to call songs ‘strains’) the core idea is quite simple:
Cut out traditional distributors
Enable artists to monetise via a system of micropayments
Give fans distribution rights instead, and empower them to share as much as possible, thus helping to secure further micropayments
It’s a model that I think could work particularly well for electronic music, whose artists tend to release one track or remix at a time, as opposed to a band who might release one album a year. Airborne will work best when artists can trickle content to their audience to keep them subscribed.
Looking on SoundCloud, my current favourite producer/DJ has 3,934 followers, which would net $3,934 per month on Airborne. Give those early adopting, high-class listeners some viral functionality and the impetus to share with friends and that figure could easily grow to $10,000/month – a healthy supplement to any unsigned musician, I’m sure you’ll agree.
A few of my mates are doing this viral challenge thing on Facebook right now, and because it’s a pretty cool idea, I’d like to join in. However, not wishing to clog up any newsfeeds, I’ve decided to post my music selections up on the blog. Posts like this will pop up once a week until 30 days are up.
Expand the box below to see the full list of musical challenges covered.
[toggle title_open=”Hide all 30 Day Song Challenges” title_closed=”Show all 30 Day Song Challenges” hide=”yes” border=”yes” style=”default”]
Day 1: your favorite song
Day 2: your least favorite song
Day 3: a song that makes you happy
Day 4: a song that makes you sad
Day 5: a song that reminds you of someone
Day 6: a song that reminds you of somewhere
Day 7: a song that reminds you of a certain event
Day 8: a song that you know all the words to
Day 9: a song that you can dance to
Day 10: a song that makes you fall asleep
Day 11: a song from your favorite band
Day 12: a song from a band you hate
Day 13: a song that is a guilty pleasure
Day 14: a song that no one would expect you to love
Day 15: a song that describes you
Day 16: a song that you used to love but now hate
Day 17: a song that you hear often on the radio
Day 18: a song that you wish you heard on the radio
Day 19: a song from your favorite album
Day 20: a song that you listen to when you’re angry
Day 21: a song that you listen to when you’re happy
Day 22: a song that you listen to when you’re sad
Day 23: a song that you want to play at your wedding
Day 24: a song that you want to play at your funeral
Day 25: a song that makes you laugh
Day 26: a song that you can play on an instrument
Day 27: a song that you wish you could play
Day 28: a song that makes you feel guilty
Day 29: a song from your childhood
Day 30: your favorite song at this time last year
This song reminds me of the very lovely Sarah. On an unrelated note, very awesome video.
There you have it. Tune in next week for more of the good stuff, and perhaps join me by posting a link to your own responses in the comments below. Would also love to hear your thoughts on these tunes!