Tag: theme

A New Kind of Business Card

Question: How do you share that great idea of yours while keeping your intellectual property secure? Answer: You use a non-disclosure agreement.

Beer: tool of the trade

But NDAs are way too formal for the modern entrepreneur, who is more likely to meet a potential partner or investor at a conference, in a coffee shop, or over a beer than arrange to meet at the lawyers.

In an informal situation, the most common business exchange is probably handing someone your business card. I’ve been thinking about this, so in the spirit of sharing ideas, here’s what I’ve come up with:

What if your business card could unlock new conversations?

On the understanding that a signed non-disclosure agreement allows for a far smoother flow of communication in the exchange of business ideas, my business card design offers the ability to turn a casual conversation into a pitch scenario, but without the formality.

Take a look at this mockup I created for MOO Cards, who sadly weren’t interested in the exclusive ownership rights!

Click the image to see in fullscreen

My design is a perforated piece of card designed to be ripped in half:

  • One half lists the usual business card details
  • One half has space for a signature against the statement:
    “I hereby agree to treat your idea as confidential in a bond of trust”
    (or whatever)

Each party keeps one half of the card in this interactive business exchange. Not legally airtight, of course, but still an innovative means of quickly forming trust with a potential partner.

So then, anyone out there want to help turn this design into a reality?

M83: Midnight City

Psychic children break out of an oppressive institution and run wild with their powers. What more could you want from a music video? Oh, how about some brilliant music, too?! Then here you go:

And the rest of M83’s album, Hurry Up, We’re Dreaming is exceptional. It’s been the soundtrack to my last couple of weeks.

In the video, a great mood is struck between the visuals and the music itself. They could make a whole movie about these kids’ misadventures in ‘Midnight City’ through each consecutive single release. I’d watch them all, as I’m sure you might, too.

In other psychic kid news, Warner Bros. have just greenlit a live action Akira remake. With this, the above, and the recent exploits of the students of Xavier’s School for Gifted Youngsters, it’s interesting how popular culture keeps returning to the theme of outcast, yet highly talented students. What’s going on there?

The Internet

The Internet, or specifically the World Wide Web, requires a limited virtuality in order to do its job. The shallow immersion offered to us by our computer screens actually serves our needs very well, since the Internet’s role in our lives is to connect, store and present information in accessible, searchable, scannable, and consistent form for millions of users to access simultaneously, to be dived in and out of quickly or to surround ourselves in the information we want. The naturally-immersive VR takes us partway towards Mobile AR, but its influence stops at the (admittedly profound) concept of real-time interaction with 3D digital images. What the Internet does is bring information to us, but VR forces us to go to it.

This is a function of the Mixed Reality Scale, and the distance of each from The Real. The closer we can bring artefacts from The Virtual to The Real, the more applicable these can be in our everyday lives. The self-sufficient realm of The Virtual does not require grounding in physical reality in order to exist, whereas the Internet and other MR media depend on The Real to operate. AR is the furthest that a virtual object can be ‘stitched into’ our reality, and in doing so we exploit our power in this realm to manipulate and interact with these digital elements to suit our own ends, as we currently do with the World Wide Web.

The wide-ranging entertainment resources offered by the Internet are having a profound effect on real-world businesses, a state of flux that Mobile AR could potentially exploit. There is a shift in the needs of consumers of late that is forcing a change in the ways that many blue-chip organisations are handling their businesses: Mobile data carriers (operators), portals, publishers, content owners and broadcasters are all seeking new content types to face up to the threat of VOIP (Voice Over Internet Protocol) – which is reducing voice traffic; and Web TV/ Internet – reducing (reduced?) TV audiences, particularly in the youth market.

T-Mobile, for example, seeks to improve on revenues through offering unique licensed mobile games, themes, ringtones and video-clips on their T-Zones Mobile Internet Portal; NBC’s hit-series ‘Heroes’ is the most downloaded show on the Internet, forcing NBC to offer exclusive online comics on their webpage, seeking to recoup advertising revenue losses through lacing the pages of these comics with advertising. Mobile AR represents a fresh landscape for these businesses to mine. It is no surprise, then, that some forward-thinking AR developers are already writing software specifically for the display of virtual advertisement billboards in built-up city areas (T-Immersion).

The Internet has changed the way we receive information about the world around us. This hyper-medium has swallowed the world’s information and media content, whilst continuing to enable the development of new and exciting offerings exclusive to the desktop user. The computing capacity required to use the Internet has in the past constrained the medium to the desktop computer, but in the ‘Information Age’ the World Wide Web is just that: World Wide.