In B. F. Skinner’s famous experiment in operant conditioning, a lab rat is placed inside a container and rewarded with a food pellet on completion of a task, triggered by an external stimulus such as a light, a sound or a shock. The pattern of reward becomes increasingly inconsistent, following a ‘schedule of reinforcement’ controlled […]
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The Skinner Box
Posted in Advertising
Also tagged brand, communication, facebook, food, free, Gaming, human, research, sound, stimulus, theory, video
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Magnetism
I want a set of these really badly. Buy me one? Here’s where.
Applying Baudrillard
For Jean Baudrillard (1983), “at any moment in the course of our modernity, a particular arrangement of signifying objects and images conditions the way we see the world” (Clark, 1995). “Each major transformation is accompanied by a feeling of disorientation and discomfort over the loss of the previous ‘reality’. This effects a recourse into the […]
Posted in Academic
Also tagged 3D, alternate realities, alternate reality games, augmented reality, baudrillard, images, interface, jean baudrillard, life, links, location, magic lens, mcluhan, Media, medium, mixed reality, Mobile, modernity, new, nokia, perspective, postmodern, reality, second life, sims maxis, social, social construction of reality, social reality, space, user, users, view, virtual, world, writing
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