Ingreedy: Cake Technology

Ingreedy are a start-up with a novel product idea: selling glass jars filled with just the right ingredients to make tasty baked goods at home.

The central idea is smart: outsourcing production to the customer adds value, making for an interactive post-purchase experience where there would otherwise be none, while the nice packaging helps too.

Ingreedy Chocolate Fudge Brownie

Ingreedy Logo
Ingreedy’s Logo

Ingreedy co-founder Samuel Cox classes himself as a maker of things and has done all sorts of cool things. His interests “wrap around inventing new and diverse approaches to the way we use, play and explore creative & interactive technology” – although in this instance, the technology is cake.

But rather than being an inert jar of cereals,  I think Ingreedy Jars represent the culture of Makerdom: those increasingly vocal hobbyists who are using the web to share their tips, tricks, hacks and designs.

Etsy is a good example of the kind of commerce that the web has enabled for the crafts market, while Instructables provides ‘recipes’ for people make useful stuff themselves. Rules of production are shifting further with costs of 3D printers coming down, and the likes of Makerbot taking on a high-street presence. I think Ingreedy takes elements from each of these, and makes them accessible through their choice of medium.

Ingreedy Jars are available in four different mixtures: Rocky Road; Brownies; Chocolate Chip Shortbread and Oaty Raisin Cookies, costing £12.00 each. Orders placed in November will ship in time for Xmas.

Dating Rules for Japanese Men

Basically always pay for women

Help women carrying heavy items

Show off my skills when girls are watching me play sports

Basically always pay for subordinates/juniors

Sing ballads at karaoke

Stare into the distance

Stock up on trivia from everyday things then show off my knowledge

Undo the top two buttons of shirts

Comb my fringe diagonally

Idly loosen a tight tie

Give my coat to a crying girl

Pay by credit card all in one installment

Put my arm on the passenger seat when reversing

Boast about having been a bad boy in the past

Walk with a click-clack sound from my shoe

(Sample size=524, men)

Dating Rules for Japanese Women

Pretend not to understand a dirty joke

Look through my lids with upturned eyes

Use animated deco mail for emoji

Talk in an octave higher tone

Blow off a trivial worry by silently smiling

Coordinate light pink and white fashion

Have a bigger fringe (bangs)

Speak slowly and deliberately

Tilt my head when asking questions

Cover my mouth when laughing

Puff my cheeks when angry

Be a little pigeon-toed when standing in the train, at traffic lights, etc

When hot, embarrassed, fan my face with both hands

Have a cute animal cellphone strap

Make a duck mouth (pouty lips) when I feel people are looking at me

(Sample size=547, women)