[box]This post originally appeared on the FTMF.info planning blog.[/box] In this post, let’s explore the link between the twin worlds of microbiology and creative thought, drawing inspiration from three brilliant scientific discoveries. Labcoats on, people! 1. Sponges If a sea sponge (phylum porifera) is forced through a sieve to disintegrate it down to its cellular […]
Tag Archives: research
Aurasma vs. Blippar
I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry. And while B2B-focused vendors such as ViewAR remain behind the scenes, the […]
Posted in Advertising, Technology
Also tagged Academic, Advertising, augmented reality, Aurasma, autonomy, Autonomy Corporation, Blippar, business, campaign, commercial, companies, core business, creative, fledgling industry, found, free, future, hardware, Hewlett-Packard, HP, install, medium, Mobile, mobile chipset, open, open source, open source software, pattern recognition systems, potential, power, products, provocations, qualcomm, reading, reality, software, technological power, users, viewar
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The Skinner Box
In B. F. Skinner’s famous experiment in operant conditioning, a lab rat is placed inside a container and rewarded with a food pellet on completion of a task, triggered by an external stimulus such as a light, a sound or a shock. The pattern of reward becomes increasingly inconsistent, following a ‘schedule of reinforcement’ controlled […]
Posted in Advertising
Also tagged brand, communication, facebook, food, free, Gaming, human, shopping, sound, stimulus, theory, video
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Tintin & The Uncanny Valley
I wonder if Spielberg, Jackson, Wright, Moffat, Cornish et al have considered the mystery of the ‘Uncanny Valley’ in their latest CGI film, The Adventures of Tintin: The Secret of the Unicorn? I’m talking about the principle that when things appear, or intend to appear as visibly human as possible they often can’t jump the […]
Posted in Film
Also tagged diagram, Film, movie, time, tintin, uncanny valley, video, youtube
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