Tag Archives: research

Nature

[box]This post originally appeared on the FTMF.info planning blog.[/box] In this post, let’s explore the link between the twin worlds of microbiology and creative thought, drawing inspiration from three brilliant scientific discoveries. Labcoats on, people! 1. Sponges If a sea sponge (phylum porifera) is forced through a sieve to disintegrate it down to its cellular […]

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Aurasma vs. Blippar

I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry. And while B2B-focused vendors such as ViewAR remain behind the scenes, the […]

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The Skinner Box

In B. F. Skinner’s famous experiment in operant conditioning, a lab rat is placed inside a container and rewarded with a food pellet on completion of a task, triggered by an external stimulus such as a light, a sound or a shock. The pattern of reward becomes increasingly inconsistent, following a ‘schedule of reinforcement’ controlled […]

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Strategy Bot: An Experiment in Social A.I.

In this post I’ll introduce you to my new pet project: an experiment in Twitter automation. The Strategy Bot (pictured) is ‘programmed’ to select & retweet key digital media resources, case studies or news items that provoke a higher understanding of the formation of good digital strategy. Some context… I will typically have the odd […]

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Tintin & The Uncanny Valley

I wonder if Spielberg, Jackson, Wright, Moffat, Cornish et al have considered the mystery of the ‘Uncanny Valley’ in their latest CGI film, The Adventures of Tintin: The Secret of the Unicorn? I’m talking about the principle that when things appear, or intend to appear as visibly human as possible they often can’t jump the […]

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