I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry. And while B2B-focused vendors such as ViewAR remain behind the scenes, the […]
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Aurasma vs. Blippar
Posted in Advertising, Technology
Also tagged Academic, Advertising, augmented reality, Aurasma, autonomy, Autonomy Corporation, Blippar, business, campaign, commercial, companies, core business, creative, fledgling industry, found, free, future, hardware, Hewlett-Packard, HP, install, medium, Mobile, mobile chipset, open, open source, open source software, pattern recognition systems, potential, power, products, provocations, qualcomm, reality, research, software, technological power, users, viewar
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Missing: Bella the Dog
This isn’t the sort of thing I’d usually write about here, so for the hardcore who’ve come to expect a blend of media and tech thoughtfulness, an alternative reading is that this is a a live case-study in how digital can play troubleshooter to certain real-world issues… Those who follow me on Twitter will know […]
KidZania
Can’t quite believe what I’m reading – a themepark where children pretend to work at multinational corporations? Fuck me… KidZania sounds awesome. Right now, in eight malls spread across three continents, thousands of children are dressed as pilots and flying digital planes from mock cockpits, anchoring news broadcasts in fully functional TV studios, or […]