Tag Archives: physical reality

Applying McLuhan

By Tom Saunter | Published: July 22, 2009

I begin with McLuhan, whose Laws of Media or Tetrad offers greater insights for Mobile AR, sustaining and developing upon the arguments developed in my assessment of the interlinking technologies that meet in Mobile AR, whilst also providing the basis to address some of this man’s deeper thoughts. The tetrad can be considered an observation […]

Posted in Academic | Also tagged Academic, agency, application, augmentation, baudrillard, commercial, computer, device, digital, electronic, exploration, free, future, human, image, information, interactive, interface, internet, investment, laws, laws of media, levinson, life, magic lens, marker, marshall mcluhan, mcluhan, Media, medium, metaphor, mixed reality, Mobile, multimedia, new, obsolescence, optical tools, pc, physicality, play, position, postmodern, potential, power, real world, reality, rules, screen, share, society, sound, space, success, superimpose, target, technology, tetrad, Tools, touch, user, users, view, virtual, visual, visual space, voice, wave, wearable | 1 Response

Summary So Far

By Tom Saunter | Published: July 2, 2009

In summary, Mobile AR has many paths leading to it. It is this convergence of various paths that makes a true historical appraisal of this technology difficult to achieve. However, I have highlighted facets of its contributing technologies that assist in the developing picture of the implications that Mobile AR has in store. A hybridisation […]

Posted in Academic | Also tagged 3D, Advertising, business, cambridge, commerce, commercial, computing, development, device, digital, emergence, entertainment, entertainment markets, financial investment, Gaming, hardware, hybridisation, immersion, immersive, information, interactive, interesting, internet, logical progression, magazine, market readiness, medium, Mobile, net, new, News, nokia, philosophy, phone, potential, power, prototype, realistic interpretations, reality, related industries, report, set, share, shares, simple, smartphone, social, software, success, T-Immersion, tag, technique, technology, transmission, trends, ubiquitous, user, users, viral, wearable | 2 Responses

The Internet

By Tom Saunter | Published: June 7, 2009

The Internet, or specifically the World Wide Web, requires a limited virtuality in order to do its job. The shallow immersion offered to us by our computer screens actually serves our needs very well, since the Internet’s role in our lives is to connect, store and present information in accessible, searchable, scannable, and consistent form […]

Posted in Academic | Also tagged 3D, Advertising, business, Comics, computer, computing, data, data carriers, development, digital, download, entertainment, face, fun, Gaming, images, immersion, immersive, immersive vr, information, interaction, internet, Media, medium, mixed reality, Mobile, NBC, net, new, online, play, power, reality, resource, resources, software, state of flux, T-Immersion, t-mobile, T-Zones, theme, thinking, tv, user, users, video, virtual, voice, VOIP, Web, world, writing | 4 Responses

Introduction

By Tom Saunter | Published: May 2, 2009

Augmented Reality (AR) is a theme of computer research which deals with a combination of real world and computer generated data. AR is just one version of a Mixed Reality (MR) technology, where digital and real elements are mixed to create meaning. In essence AR is any live image that has an overlay of information […]

Posted in Academic | Also tagged 3D, Academic, application, augmented reality, cinema, communication, computer, computer graphics, computing, connection, data, Design, development, digital, emergent, entertainment, entertainment industry, environments, experiential, experiential reality, feed, feedback, fun, Gaming, geo, graph, graphics, human, image, images, immersion, immersive, industry, information, innovation, knowledge, Media, media theory, medium, methodology, mixed reality, net, new, News, physicality, play, position, potential, power, presentation, real world, realities, reality, report, research, science, screen, simple, social, space, studio, table, technology, Television, theme, theories, theory, thinking, time, Tools, tv, upload, user, video, view, virtual, visual, windows, world | 2 Responses