Question: How do you share that great idea of yours while keeping your intellectual property secure? Answer: You use a non-disclosure agreement.
But NDAs are way too formal for the modern entrepreneur, who is more likely to meet a potential partner or investor at a conference, in a coffee shop, or over a beer than arrange to meet at the lawyers.
In an informal situation, the most common business exchange is probably handing someone your business card. I’ve been thinking about this, so in the spirit of sharing ideas, here’s what I’ve come up with:
What if your business card could unlock new conversations?
On the understanding that a signed non-disclosure agreement allows for a far smoother flow of communication in the exchange of business ideas, my business card design offers the ability to turn a casual conversation into a pitch scenario, but without the formality.
Take a look at this mockup I created for MOO Cards, who sadly weren’t interested in the exclusive ownership rights!
My design is a perforated piece of card designed to be ripped in half:
One half lists the usual business card details
One half has space for a signature against the statement: “I hereby agree to treat your idea as confidential in a bond of trust” (or whatever)
Each party keeps one half of the card in this interactive business exchange. Not legally airtight, of course, but still an innovative means of quickly forming trust with a potential partner.
So then, anyone out there want to help turn this design into a reality?
You might have heard of quantum levitation, AKA the Meissner effect, flux pinning or superconducting magnetic levitation. But if you haven’t had the pleasure, then here’s what the fuss is all about:
When those two magnets are placed on the track and sent swirling in different directions, don’t you wish you could have a go yourself? Just me? I suppose I do bloody love magnets. But I’m not alone in this, however…
A team from the ‘Japan Institute of Science and Technology’ (JIST) have sought to create a table-top game using the principles of quantum levitation at it’s core. Their inspiration? The classic racer wipE’out” on PlayStation.
Although there is some skepticism as to the authenticity of this work (there is no JIST and their video looks too smooth) the proof of concept alone is very cool, and obviously a lot of work has been put into this very clever fake. Take a look for yourself:
In this post I’ll introduce you to my new pet project: an experiment in Twitter automation. The Strategy Bot (pictured) is ‘programmed’ to select & retweet key digital media resources, case studies or news items that provoke a higher understanding of the formation of good digital strategy.
Some context… I will typically have the odd side project on the go at any one time. Recent examples have included:
Recategorising all my RSS feeds for mobile, web & iPad
Linking up Instapaper / ReaditLater / Pinboard & Twitter
Testing Facebook ads to see if I can drive Twitter followers
Playing with XFBML, the new Follow button and Google +1
Sketching people’s Twitter avatars with my new stylus
All of the above would be worthy of a blog post, and that might happen for a couple of them, but there’s been one project I’ve been thinking about for a while that I reckon just needs to be shared, because, dear reader, I need your help!
I’ve been interested in getting the most out of Twitter for a while, and I’ve been certain there is some utility among the network’s parasites: the lowly twitterbot. I’d love to perform an autopsy on one to see how they really work, as there are some excellent cases of these automata being actually quite useful or cool. For example:
Spotibot – @replies suggested music based on your requests
Easy Joke – RT’s with “that’s what she said” on certain phrases
There are loads more listed on the Twitter Fan Wiki, and of course there are millions of spambots that behave in similar ways. But I wanted to make something that would be primarily useful to me, and that others might enjoy too.
The idea arose from the need to detect, share and archive truly excellent links, without cluttering my personal Twitter feed. Did you know you can automatically add Twitter links to Pinboard for archiving? It’s a bloody useful way to passively log the stuff that’s held your attention. And did you know you can create a self-hosted archive of all your tweets? I use Tweetnest to this end, where I’ve been logging my personal tweets here. Try searching for something!
Mr. Strategy Bot is just another way to add useful stuff to my own personal content library. But throughout the course of his life, I’d like him to be useful to everyone. Or at least, everyone that works in digital media (you gotta have a niche). So how should I automate him to this end?
In my attempts to pin down what makes these robots work, I found a number of approaches, typically making use of Twitterfeed (a pretty blunt RSS syndication tool) or the Twitter API (way over my head). I needed something that would let me ‘scrape’ the top links from a list of Twitter users, and automatically RT the top five links.
I have totally failed in my attempts, even after a whole evening spent in the depths of Yahoo! Pipes. For now, I’ve had to settle on the manual way. Yep, I’m manually RT’ing the links until I find a better solution, five a day, with a bit of prose each time to help round out his character.
I will continue to research means of automating his behaviour, as I think the idea of one’s own personal virtual pet social robot is a really powerful idea. Wouldn’t you agree?
[box]Please leave a comment if you can help create virtual life! Let’s give this guy his own A.I. existence out in the digital ether.[/box]
In the meantime, you should follow him on Twitter here.
He’s programmed to follow back!