Meanwhile, Brand Republic goes and published The BR 200 which is a list of “the best advertising, marketing, media, PR and digital blogs.” They stuck me in at #153, which is cool! Thing is, I haven’t blogged that much, have I? I’ll sort that out, sorry.
Meanwhile, as a mark of respect to the others on the BR 200, and to any remaining readers out there, I’ve compiled an OPML list of all the blogs on that list, which you can import into your RSS reader of choice.
There ya go, people! Enjoy all those proper bloggers. Hehe.
In this post I’ll introduce you to my new pet project: an experiment in Twitter automation. The Strategy Bot (pictured) is ‘programmed’ to select & retweet key digital media resources, case studies or news items that provoke a higher understanding of the formation of good digital strategy.
Some context… I will typically have the odd side project on the go at any one time. Recent examples have included:
Recategorising all my RSS feeds for mobile, web & iPad
Linking up Instapaper / ReaditLater / Pinboard & Twitter
Testing Facebook ads to see if I can drive Twitter followers
Playing with XFBML, the new Follow button and Google +1
Sketching people’s Twitter avatars with my new stylus
All of the above would be worthy of a blog post, and that might happen for a couple of them, but there’s been one project I’ve been thinking about for a while that I reckon just needs to be shared, because, dear reader, I need your help!
I’ve been interested in getting the most out of Twitter for a while, and I’ve been certain there is some utility among the network’s parasites: the lowly twitterbot. I’d love to perform an autopsy on one to see how they really work, as there are some excellent cases of these automata being actually quite useful or cool. For example:
Spotibot – @replies suggested music based on your requests
Easy Joke – RT’s with “that’s what she said” on certain phrases
There are loads more listed on the Twitter Fan Wiki, and of course there are millions of spambots that behave in similar ways. But I wanted to make something that would be primarily useful to me, and that others might enjoy too.
The idea arose from the need to detect, share and archive truly excellent links, without cluttering my personal Twitter feed. Did you know you can automatically add Twitter links to Pinboard for archiving? It’s a bloody useful way to passively log the stuff that’s held your attention. And did you know you can create a self-hosted archive of all your tweets? I use Tweetnest to this end, where I’ve been logging my personal tweets here. Try searching for something!
Mr. Strategy Bot is just another way to add useful stuff to my own personal content library. But throughout the course of his life, I’d like him to be useful to everyone. Or at least, everyone that works in digital media (you gotta have a niche). So how should I automate him to this end?
In my attempts to pin down what makes these robots work, I found a number of approaches, typically making use of Twitterfeed (a pretty blunt RSS syndication tool) or the Twitter API (way over my head). I needed something that would let me ‘scrape’ the top links from a list of Twitter users, and automatically RT the top five links.
I have totally failed in my attempts, even after a whole evening spent in the depths of Yahoo! Pipes. For now, I’ve had to settle on the manual way. Yep, I’m manually RT’ing the links until I find a better solution, five a day, with a bit of prose each time to help round out his character.
I will continue to research means of automating his behaviour, as I think the idea of one’s own personal virtual pet social robot is a really powerful idea. Wouldn’t you agree?
[box]Please leave a comment if you can help create virtual life! Let’s give this guy his own A.I. existence out in the digital ether.[/box]
In the meantime, you should follow him on Twitter here.
He’s programmed to follow back!
New ideas can come from anywhere, but are often hardest to find when you’re actually looking for them. However, I believe it’s possible to jumpstart your brain, even under pressure, by applying yourself to a bit of divergent thinking:
Divergent thinking typically occurs in a spontaneous, free-flowing manner, such that many ideas are generated in an emergent cognitive fashion. Many possible solutions are explored in a short amount of time, and unexpected connections are drawn. After the process of divergent thinking has been completed, ideas and information are organized and structured using convergent thinking.
Finally, and it may take more time for ideas to emerge this way, but TED really is an amazing resource for this kind of thing. I recently attended TEDxObserver, after which my head was swimming with ideas.
A few of my mates are doing this viral challenge thing on Facebook right now, and because it’s a pretty cool idea, I’d like to join in. However, not wishing to clog up any newsfeeds, I’ve decided to post my music selections up on the blog. Posts like this will pop up once a week until 30 days are up.
Expand the box below to see the full list of musical challenges covered.
[toggle title_open=”Hide all 30 Day Song Challenges” title_closed=”Show all 30 Day Song Challenges” hide=”yes” border=”yes” style=”default”]
Day 1: your favorite song
Day 2: your least favorite song
Day 3: a song that makes you happy
Day 4: a song that makes you sad
Day 5: a song that reminds you of someone
Day 6: a song that reminds you of somewhere
Day 7: a song that reminds you of a certain event
Day 8: a song that you know all the words to
Day 9: a song that you can dance to
Day 10: a song that makes you fall asleep
Day 11: a song from your favorite band
Day 12: a song from a band you hate
Day 13: a song that is a guilty pleasure
Day 14: a song that no one would expect you to love
Day 15: a song that describes you
Day 16: a song that you used to love but now hate
Day 17: a song that you hear often on the radio
Day 18: a song that you wish you heard on the radio
Day 19: a song from your favorite album
Day 20: a song that you listen to when you’re angry
Day 21: a song that you listen to when you’re happy
Day 22: a song that you listen to when you’re sad
Day 23: a song that you want to play at your wedding
Day 24: a song that you want to play at your funeral
Day 25: a song that makes you laugh
Day 26: a song that you can play on an instrument
Day 27: a song that you wish you could play
Day 28: a song that makes you feel guilty
Day 29: a song from your childhood
Day 30: your favorite song at this time last year
This song reminds me of the very lovely Sarah. On an unrelated note, very awesome video.
There you have it. Tune in next week for more of the good stuff, and perhaps join me by posting a link to your own responses in the comments below. Would also love to hear your thoughts on these tunes!