Tag Archives: install

Aurasma vs. Blippar

By Tom Saunter | Published: November 1, 2012

I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry. And while B2B-focused vendors such as ViewAR remain behind the scenes, the […]

Posted in Advertising, Technology | Also tagged Academic, Advertising, augmented reality, Aurasma, autonomy, Autonomy Corporation, Blippar, business, campaign, commercial, companies, core business, creative, fledgling industry, found, free, future, hardware, Hewlett-Packard, HP, medium, Mobile, mobile chipset, open, open source, open source software, pattern recognition systems, potential, power, products, provocations, qualcomm, reading, reality, research, software, technological power, users, viewar | 13 Responses

Astro Boy is Blasting Onscreen

By Tom Saunter | Published: July 21, 2009

Astro Boy will be landing on our screens in October this year, it’s been confirmed. For those who don’t know, ‘Astro Boy’ is an anime sci-fi series set in a dystopian future where humans and androids coexist. It’s main character is a powerful robot called Astro Boy (Astro for short), who was created by a […]

Posted in Comics, Film | Also tagged android, animation, astro boy, cool, digital, net, power, robot, The Future, upload, video, view | 4 Responses

The Subscription Options Plugin

By Tom Saunter | Published: May 30, 2009

My aim is to make my views on Digital Media, Branding and Emergent Technologies as accessible as possible not only to industry types, but to the blog-scouring early-adopting masses. My ongoing series on Augmented Reality has been relatively successful in boosting both the visitation and the subscribership of this blog. Aside from the content I’ve […]

Posted in Web | Also tagged Academic, augmented reality, Blogging, brand, code, digital, email, emergent, feed, icons, industry, link, Media, net, new, options, php, plugin, reality, social, strategy, subscribers, subscription, subscription options, technology, twitter, upload, user, view, widget, wordpress | 8 Responses

What is AR and What is it Capable Of?

By Tom Saunter | Published: May 5, 2009

Presently, most AR research is concerned with live video imagery and it’s processing, which allows the addition of live-rendered 3D digital images. This new augmented reality is viewable through a suitably equipped device, which incorporates a camera, a screen and a CPU capable of running specially developed software. This software is written by specialist software […]

Posted in Academic | Also tagged 3D, Academic, application, augmented reality, bbc, Blogging, case study, cockroach, commercial, competition, computer, data, Design, development, device, digital, download, feed, feedburner, Film, free, gallery, game, Gaming, gps, graph, guide, human, images, immersion, immersive, industry, information, interactive, knowledge, LED, location, Media, Mobile, net, new, nokia, online, phone, play, player, position, potential, presentation, production, real world, reality, reference, research, resource, rss, screen, screenshot, series, simple, social, software, space, superimpose, T-Immersion, target, technology, Television, theme, time, toy, tracking, tv, twitter, university, upload, user, video, view, virtual, visual, wearable, world | Leave a comment

Microsoft’s Vision for the Future

By Tom Saunter | Published: March 28, 2009

Microsoft have released a new video suggesting they seek to reposition themselves over the next decade. I think they are on to something: Their vision for the future is evidently very ambitious, but I believe that if anyone can pull this off, it’s them. Microsoft’s approach has always been to create user experiences that are […]

Posted in Technology | Also tagged apple, augmented reality, computing, embed, feed, google, hardware, interesting, marketing, microsoft, new, play, position, power, reality, service, strategy, technology, The Future, thinking, Tools, ubiquitous, user, video, yahoo, youtube | Leave a comment