Tag Archives: human

Applying McLuhan

By Tom Saunter | Published: July 22, 2009

I begin with McLuhan, whose Laws of Media or Tetrad offers greater insights for Mobile AR, sustaining and developing upon the arguments developed in my assessment of the interlinking technologies that meet in Mobile AR, whilst also providing the basis to address some of this man’s deeper thoughts. The tetrad can be considered an observation […]

Posted in Academic | Also tagged Academic, agency, application, augmentation, baudrillard, commercial, computer, device, digital, electronic, exploration, free, future, image, information, interactive, interface, internet, investment, laws, laws of media, levinson, life, magic lens, marker, marshall mcluhan, mcluhan, Media, medium, metaphor, mixed reality, Mobile, multimedia, new, obsolescence, optical tools, pc, physical reality, physicality, play, position, postmodern, potential, power, real world, reality, rules, screen, share, society, sound, space, success, superimpose, target, technology, tetrad, Tools, touch, user, users, view, virtual, visual, visual space, voice, wave, wearable | 1 Response

What is AR and What is it Capable Of?

By Tom Saunter | Published: May 5, 2009

Presently, most AR research is concerned with live video imagery and it’s processing, which allows the addition of live-rendered 3D digital images. This new augmented reality is viewable through a suitably equipped device, which incorporates a camera, a screen and a CPU capable of running specially developed software. This software is written by specialist software […]

Posted in Academic | Also tagged 3D, Academic, application, augmented reality, bbc, Blogging, case study, cockroach, commercial, competition, computer, data, Design, development, device, digital, download, feed, feedburner, Film, free, gallery, game, Gaming, gps, graph, guide, images, immersion, immersive, industry, information, install, interactive, knowledge, LED, location, Media, Mobile, net, new, nokia, online, phone, play, player, position, potential, presentation, production, real world, reality, reference, research, resource, rss, screen, screenshot, series, simple, social, software, space, superimpose, T-Immersion, target, technology, Television, theme, time, toy, tracking, tv, twitter, university, upload, user, video, view, virtual, visual, wearable, world | Leave a comment

Introduction

By Tom Saunter | Published: May 2, 2009

Augmented Reality (AR) is a theme of computer research which deals with a combination of real world and computer generated data. AR is just one version of a Mixed Reality (MR) technology, where digital and real elements are mixed to create meaning. In essence AR is any live image that has an overlay of information […]

Posted in Academic | Also tagged 3D, Academic, application, augmented reality, cinema, communication, computer, computer graphics, computing, connection, data, Design, development, digital, emergent, entertainment, entertainment industry, environments, experiential, experiential reality, feed, feedback, fun, Gaming, geo, graph, graphics, image, images, immersion, immersive, industry, information, innovation, knowledge, Media, media theory, medium, methodology, mixed reality, net, new, News, physical reality, physicality, play, position, potential, power, presentation, real world, realities, reality, report, research, science, screen, simple, social, space, studio, table, technology, Television, theme, theories, theory, thinking, time, Tools, tv, upload, user, video, view, virtual, visual, windows, world | 2 Responses