Tag: free

Philips Hue ’16 Million Moments’

My mate Lucy Tcherniak has just mastered her most recent piece of work, for consumer tech giants Philips and their Wi-fi enabled lighting range Hue – which are remote control light bulbs that can augment the mood of a room via your mobile phone:

The blurb:

Discover just some of the millions of ways to use light with Philips Hue. from helping you relax or concentrate to reminding you of that perfect sunset or bringing a bedtime story to life. it can even tell you if it’ll rain later.

Earlier this year, Ars Technica ran a piece on the Hue’s free to use API & SDK, which have expanded the usefulness of these genius devices through third-party apps such as IFTTT. The article describes the full spectrum of 16 million colours, indicated below:

Philips Hue Full Spectrum

Now, of the available 16 million colours, Lucy chose to feature just 16 in her film, which highlighted at least a few cool use-cases for the Hue range. For example, adjusting from yellow to white light to improve concentration while studying, or the reverse when settling in for a quiet night on the sofa, sampling the colours of a vase of flowers to suit the room they’ll live in, reminding you to take an umbrella in the morning, or making home media more immersive for the viewer.

I can think of a few more, such as adaptive to music streaming from my Sonos, or as an alarm system for a gradual morning wake up, or flashing blue when I have a Twitter mention during a TV show. Cool system, cool advert. Not sure when it will appear on screen but I think it might make it onto a few people’s Xmas lists. I’ll certainly be asking for one!

Philips LivingColors Gen 3 Aura Black 70998/30/PU Colour Changing Mood Lamp with Remote Control  is £49.99 on Amazon.

Aurasma vs. Blippar

I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry.

And while B2B-focused vendors such as ViewAR remain behind the scenes, the likes of Aurasma and Blippar have soared in notoriety thanks to some quite excellent packaging and an impressive sales proposition. They are the standard bearers, at least in the eyes of the public.

I like Aurasma. But I also like Blippar. So which is better? Well, let’s find out… Here are some provocations I’ve been toying around with. See if it helps you decide, and let me know which side you fall on in the comments.

[twocol_one][dropcap]A[/dropcap]urasma has more technological power behind it. They have (supposedly) incorporated academic research into their proprietary tech and have a heritage in pattern recognition systems – remember their core business though: integrating with business critical processes and then slowly ramping up prices. They do this across all other Autonomy products! Also consider they are an HP property, whose business is hardware, not software. I believe Aurasma are only using this period of their lifespan to learn what does and doesn’t work, get better at it, gain status, equip users to enjoy AR, and then develop a mobile chipset (literally, hardware optimised for AR) that can be embedded in mobile devices, making HP buckets of royalties. They are chasing install base, but not because they want advertising bucks: they want to whitelabel their tech (i.e. Tesco, Heat & GQ) and then disappear into the background.[/twocol_one]

[twocol_one_last][dropcap]B[/dropcap]lippar have a proprietary AR engine, but are listed as using Qualcomm’s Vuforia engine – which is free to use. They seem focused on innovations in the augmented layer. Reading their interviews, they speak of AR not as a tech, platform or medium, but as a kind of magic campaign juice: stuff that reveals they are extremely focused on delivering a good consumer experience paid for by advertisers, with them as connective tissue. To this end, they too are chasing install base, but ultimately they have a different goal in mind. Being Qualcomm-backed, their future is in flexing their creative muscles and helping make AR a mass market medium through normalising behaviour. Big rivals: Aurasma in the short term, but I imagine that one day, Aurasma will revert back to being a tech platform, and companies like Blippar will provide the surface experience: where good content, not tech, will be what sells.[/twocol_one_last]

So what do you reckon – A or B?

The Skinner Box

In B. F. Skinner’s famous experiment in operant conditioning, a lab rat is placed inside a container and rewarded with a food pellet on completion of a task, triggered by an external stimulus such as a light, a sound or a shock. The pattern of reward becomes increasingly inconsistent, following a ‘schedule of reinforcement’ controlled by the experimenter.

Skinner Box (Operant Conditioning Chamber)

From Wikipedia:

Skinner’s operant chamber allowed him to explore the rate of response as a dependent variable, as well as develop his theory of schedules of reinforcement. If the event increased the number of responses it is said to strengthen its responding and if it decreased the number of responses it weakens the responding.

In short: a Skinner Box allows one to observe habits being formed, through control of the conditions surrounding a subject and their reward.

The lessons learned span far beyond Psychology: Education; Behavioural Economics; Interpersonal Communication and even Video Gaming have each benefit from an understanding of operant conditioning, so it is no surprise to see advertisers capitalising on our easily pliable behaviours.

One such experimenter, a brand of flavoured rice cake, posed the research question “how far will you go for Fantastic Delites” – their conditions, a large scale Skinner Box and the baying masses of an Australian shopping mall.

The results are equal parts twisted, fascinating and funny:

The evidence suggests human subjects will endure an embarrassingly strict schedule of reinforcement, especially in a public scenario.

At last year’s TEDxObserver Cory Doctorow gave a talk comparing the machinations of Facebook to operant conditioning of a more dangerous kind… and I can’t help but feel he has a point.

We will go pretty far for free rice cakes – but would we go further knowing we were in a Skinner Box?

13 Tools to Promote Divergent Thinking

New ideas can come from anywhere, but are often hardest to find when you’re actually looking for them. However, I believe it’s possible to jumpstart your brain, even under pressure, by applying yourself to a bit of divergent thinking:

Divergent thinking typically occurs in a spontaneous, free-flowing manner, such that many ideas are generated in an emergent cognitive fashion. Many possible solutions are explored in a short amount of time, and unexpected connections are drawn. After the process of divergent thinking has been completed, ideas and information are organized and structured using convergent thinking.

Wikipedia

So to help anyone out there who may be stuck for ideas, here’s my list of divergent thought helpers:

  1. Stumbleupon – highly recommended: tell it your interests and hit ‘stumble’ to be sent to a random site
  2. Buzzfeed – hit the randomize button in the top right corner (occasionally NSFW) to see something usually quite cool
  3. Mystery Seeker – type something in the search box and receive a set of google results for a totally different subject
  4. The Wiki Game – start in one place on wikipedia, and try to end up in another, while seeing loads of content on the way
  5. We Heart It – inspiring and high-quality imagery, often captioned, and with decent search functionality
  6. We Feel Fine – an emotional search tool, potentially good for scanning & visualising need states
  7. Popurls – see the freshest stories from a range of great online sources, with customisation options
  8. Newsmap – a visualisation of the latest news, powered by google (quite old but potentially interesting)
  9. Thesaurus.net – high quality thesaurus dictionary: search synonyms, antonyms, rhymes, quotes and idioms
  10. Visual Thesaurus – see the associated meanings between concepts – worth paying for
  11. Bing Visual Search – search the web visually in an intuitive, exploratory way
  12. oSkope – discover images, videos and products related to a search query
  13. TouchGraph SEO – see the links between topics and websites

Finally, and it may take more time for ideas to emerge this way, but TED really is an amazing resource for this kind of thing. I recently attended TEDxObserver, after which my head was swimming with ideas.

Can you suggest any of your own?