Tag Archives: experiential

Applying Benjamin

AR technology grants virtual objects presence in physicality. This is a concept ripe with potential for academic study. Baudrillardian thought states that we would seek to assign these objects similar values to other, real world objects. The School of Economy offers the truth that scarcity creates value. Our physical, tangible world is finite, but The […]

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Introduction

Augmented Reality (AR) is a theme of computer research which deals with a combination of real world and computer generated data. AR is just one version of a Mixed Reality (MR) technology, where digital and real elements are mixed to create meaning. In essence AR is any live image that has an overlay of information […]

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Abstract

This series addresses the development and emergence of a new media technology known as Augmented Reality. I hold the view that this is a culturally significant innovation that holds implications for the user in society. My discussion reaches a depth of analysis not yet met by contemporary media theorists, but I employ previous academic thought […]

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