My mate Lucy Tcherniak has just mastered her most recent piece of work, for consumer tech giants Philips and their Wi-fi enabled lighting range Hue – which are remote control light bulbs that can augment the mood of a room via your mobile phone:
Discover just some of the millions of ways to use light with Philips Hue. from helping you relax or concentrate to reminding you of that perfect sunset or bringing a bedtime story to life. it can even tell you if it’ll rain later.
Earlier this year, Ars Technica ran a piece on the Hue’s free to use API & SDK, which have expanded the usefulness of these genius devices through third-party apps such as IFTTT. The article describes the full spectrum of 16 million colours, indicated below:
Now, of the available 16 million colours, Lucy chose to feature just 16 in her film, which highlighted at least a few cool use-cases for the Hue range. For example, adjusting from yellow to white light to improve concentration while studying, or the reverse when settling in for a quiet night on the sofa, sampling the colours of a vase of flowers to suit the room they’ll live in, reminding you to take an umbrella in the morning, or making home media more immersive for the viewer.
I can think of a few more, such as adaptive to music streaming from my Sonos, or as an alarm system for a gradual morning wake up, or flashing blue when I have a Twitter mention during a TV show. Cool system, cool advert. Not sure when it will appear on screen but I think it might make it onto a few people’s Xmas lists. I’ll certainly be asking for one!
I’ve been lucky enough to own this domain name for a number of years, and populate it with loads of content along the way. For a while, I ran a dedicated Tumblr sideblog of the same name which I have since merged into this site. More recently, I founded Digital Cortex Ltd., a formal means of handling a clutch of consultation projects. And now, this site is the front-end to my hosting business, offering virtual private server space to a few happy clients, as well as a playground for a few of the other little projects I’m working on.
Meanwhile, plenty of other people / groups / products have laid their claim to the Digital Cortex name, and I wanted to provide a quick review of them here, just for fun, but also to signpost should anyone have got lost in the ether.
Digital Cortex is a fiction story about Matt, who has just graduated from the film academy. Matt, the speed of the eternal accelerating system not keep after his studies. He gets his unattainable vision into depression and have thoughts about suicide. In desperation get Matt to his friend Andrew. Andrew may be the only solution for him.
A device that he can continue. system
Digital cortex makes the flow of information along the human visual cortex digital. Thoughts and fantasies are visual and are immediately visible on screen. Matt’s life is gaining momentum. Success is his second name. Because Matt is continuously working to become reality and fantasy begin to merge. Together his fantasy reality Matt is getting delusions and hallucinations. He stands for choice, back to his unhappy existence or lose himself in his imagination.
Sounds kind of cool – wonder if I’ll get an invite to the screening!
Three guys named KyRow, Nebtune & Aaronson, who make Drum & Bass that sounds like this:
I recommend you also check out ‘Skull Fucker’, ‘nothing like a bowl of frosties’ and their remix of ‘Lana Del Rey – Born To Die’. They are also on Facebook and YouTube. Good shit, lads.
Not active, but the WHOIS record indicates Brian Winn, a Professor of Telecommunication, Information Studies, and Media and Director of the Games for Entertainment and Learning (GEL) Lab at Michigan State University. We emailed a couple of years ago, and he provided some interesting backstory about the domain:
In terms of releasing digitalcortex.com, I am not interested at this point. I actually had a consulting company called Digital Cortex back in the late 90s and digitalcortex.com was the domain name for the company. Interestingly enough another company wanted the domain name and bought it for a substantial amount of money. Enough that we changed our company name and got a new domain name. Well, the story goes that a year or two later, that company went belly up in the .com crash and I bought the domain name back. I am not holding out for a big sale in the future (though I would not oppose it). I just have a sentimental connection with the domain … and I am thinking of using the name again for a new company.
Best of luck with it all, Brian.
Digital Cortex in the US Trademark Records
COMPUTER SOFTWARE, WHETHER EMBEDDED IN ANOTHER PRODUCT OR ON A STAND-ALONE BASIS, WHICH ALLOWS THE USER OR ANOTHER COMPUTER SOFTWARE PROGRAM TO CAPTURE ANY DIGITAL CONTENT, AND TO USE, MANIPULATE, PROCESS, AND ROUTE THAT CONTENT, INCLUDING ORIGINAL ATTRIBUTES, TO AND FROM ANY COMPUTER SOFTWARE APPLICATION
The registrant was AnySoft, a tech company based in Newton, MA. From what I can dig up, their software ‘Digital Cortex 2.0′ was an approach to solving system and application interopability’ acting as a sort of software layer between various networked machines. More info here. Possibly the same guys who bought the domain from Brian Winn? Anyway, the trademark was cancelled a couple of years ago. A shame, too, because they also had this super snazzy logo:
Digital Cortex is a small animation studio specializing in educational videos. We just completed work on ‘Echo’ a computer animated accent reduction tutor, prior to that we created a series of videos to accompany medical textbooks.
Sounds pretty cool, but couldn’t uncover any of their work.
Hi, I’m Matt Hileman, chief do-it-all at Digital Cortex […] Contact us any time with issues regarding any aspect of IT, networking, wireless, software installs and/or upgrades, PC’s, servers, storage, disaster recovery, backups and more…
Seems like there’s lots more going on behind the scenes.
And that’s all I could find! Hopefully, I can remain the top site for the keyword, but if not the crown is bound to go to one of the above contenders. My money is on the trio of drum+bass producers – those search bots seem to love ’em!
Ingreedy are a start-up with a novel product idea: selling glass jars filled with just the right ingredients to make tasty baked goods at home.
The central idea is smart: outsourcing production to the customer adds value, making for an interactive post-purchase experience where there would otherwise be none, while the nice packaging helps too.
Ingreedy co-founder Samuel Cox classes himself as a maker of things and has done all sorts of cool things. His interests “wrap around inventing new and diverse approaches to the way we use, play and explore creative & interactive technology” – although in this instance, the technology is cake.
But rather than being an inert jar of cereals, I think Ingreedy Jars represent the culture of Makerdom: those increasingly vocal hobbyists who are using the web to share their tips, tricks, hacks and designs.
Etsy is a good example of the kind of commerce that the web has enabled for the crafts market, while Instructables provides ‘recipes’ for people make useful stuff themselves. Rules of production are shifting further with costs of 3D printers coming down, and the likes of Makerbot taking on a high-street presence. I think Ingreedy takes elements from each of these, and makes them accessible through their choice of medium.
Ingreedy Jars are available in four different mixtures: Rocky Road; Brownies; Chocolate Chip Shortbread and Oaty Raisin Cookies, costing £12.00 each. Orders placed in November will ship in time for Xmas.
Girl meets synth-rock band from Outer Space; animated weirdness ensues. Well, that’s the elevator pitch, anyway. See for yourself:
Galactaron were dreamt up as an art/music project by Owen Dennis, a recent graduate with a Bachelor of Fine Arts in Animation, and are comprised of Singer (centre right), Bass (bottom left), Guitar (centre left), Synth (right), Drums (top left) and their human friend Emily Wong:
Drawn by radio waves, Galactaron focused in on Earth and they traveled a great distance to learn about us. When they finally reached our planet, they landed their massive, red, egg-shaped ship on a frozen lake in the upper Midwest of the America. There they met Emily Wong, a young Chinese-American woman who lives with her father. Emily quickly befriended Galactaron and decided to give them a personalized tour of planet Earth. That’s when they started to discover what earth is, what humans are, and what we have to offer.
It’s an admirable project: the band have a truly unique sound, a strong visual identity, a cool backstory, and they’ve even sold a few albums.
Their creator shows real ingenuity, having formed a small yet growing community around snippets of content such as cosmic ring-tones; science-themed status updates; user-contributed artwork; merchandise and not forgetting the music itself.
But despite being an excellent case study in transmedia storytelling, their single ‘First Contact’ has reached a surprisingly low 20,000 plays on YouTube, and far fewer elsewhere. Mission aborted? Or as I suspect, are their thrusters still warming up?