Tag Archives: communication

Imitation & Flattery

I’ve been lucky enough to own this domain name for a number of years, and populate it with loads of content along the way.¬†For a while, I ran a dedicated Tumblr sideblog of the same name which I have since merged into this site. More recently, I founded Digital Cortex Ltd., a formal means of […]

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The Skinner Box

In B. F. Skinner’s famous experiment in operant conditioning, a lab rat is placed inside a container and rewarded with a food pellet on completion of a task, triggered by an external stimulus such as a light, a sound or a shock. The pattern of reward becomes increasingly inconsistent, following a ‘schedule of reinforcement’ controlled […]

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A New Kind of Business Card

Question: How do you share that great idea of yours while keeping your intellectual property secure? Answer: You use a non-disclosure agreement. But NDAs are way too formal for the modern entrepreneur, who is more likely to meet a potential partner or investor at a conference, in a coffee shop, or over a beer than […]

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Digital Switchover Leaving Earth Invisible To Aliens

If you’ve seen this video of Earth’s place in the Universe, you’ll have already seen the distance our first radio broadcasts have travelled. You’ll also have seen the huge amount of satellites buzzing around the planet, surrounding us with digital noise. The founder of the Search for Extra-terrestrial Intelligence (SETI), Dr Frank Drake, says that […]

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Introduction

Augmented Reality (AR) is a theme of computer research which deals with a combination of real world and computer generated data. AR is just one version of a Mixed Reality (MR) technology, where digital and real elements are mixed to create meaning. In essence AR is any live image that has an overlay of information […]

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