I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry. And while B2B-focused vendors such as ViewAR remain behind the scenes, the […]
Tag Archives: commercial
Aurasma vs. Blippar
Posted in Advertising, Technology
Also tagged Academic, Advertising, augmented reality, Aurasma, autonomy, Autonomy Corporation, Blippar, business, campaign, companies, core business, creative, fledgling industry, found, free, future, hardware, Hewlett-Packard, HP, install, medium, Mobile, mobile chipset, open, open source, open source software, pattern recognition systems, potential, power, products, provocations, qualcomm, reading, reality, research, software, technological power, users, viewar
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Matthias Müller’s Particle Art
There’s this guy called Matthias Müller, and he makes beautiful abstractions out of virtual dust on his supercomputer. He’s some kind of motion-art superhero, probably sent to us from the exploding Planet 3DS Max by his scientist parents. In this post I’ve picked out a few examples of his work, because as well as being […]
Posted in Film, Technology
Also tagged art, beyonce, cgi, computer graphics, examples, favourite, featured, graphics, honda, image, infinite, love, matthias muller, motion, motion art, particle, particle art, planet, playlist, texture, time, video, virtual, vodafone, watch, youtube
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Conclusion
I set out to assess the implications of a wholly new medium, one which had received little academic attention written from a media theoretical perspective. I made clear use of an industry connection to gain inside knowledge of the developments occurring to bring this medium to the mainstream. Building a methodology that could sustain the […]
Posted in Academic
Also tagged Academic, Advertising, augmented reality, book, business, connection, creation, creative, critical media, Design, digital, emergent, entertainment, exploration, Gaming, immersion, industry, knowledge, mcluhan, mcluhan in space, mcluhanism, Media, media analysts, media theory, medium, methodology, Mobile, new, perception, perspective, potential, reality, research, screen, set, social, social reality, space, space probe, technology, theoretical perspective, theory, time, user, user experience, virtual, visual, visual space, wave
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