Tag: business

Imitation & Flattery

I’ve been lucky enough to own this domain name for a number of years, and populate it with loads of content along the way. For a while, I ran a dedicated Tumblr sideblog of the same name which I have since merged into this site. More recently, I founded Digital Cortex Ltd., a formal means of handling a clutch of consultation projects. And now, this site is the front-end to my hosting business, offering virtual private server space to a few happy clients, as well as a playground for a few of the other little projects I’m working on.

Meanwhile, plenty of other people / groups / products have laid their claim to the Digital Cortex name, and I wanted to provide a quick review of them here, just for fun, but also to signpost should anyone have got lost in the ether.

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Chris Chan on Twitter

https://twitter.com/digitalcortex

A dude who’s only tweeted four times, not much else to say…
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Question Authority on YouTube

http://www.youtube.com/digitalcortex

A highly politicised channel featuring clips from documentaries and news broadcasts. It’s seemingly anti-corporate  / anti-government / anti-war. Whoever runs the channel quotes:

America will never be destroyed from the outside. If we falter, and lose our freedoms, it will be because we destroyed ourselves. (Abraham Lincoln)

Makes it all the more charming that one of his playlists is called Why I Love the 80’s, doesn’t it?
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Doc on Instagram

http://instagram.com/digitalcortex

I guess this is a tattooed guy who I assume wears glasses, eats pasta, and likes beer. He describes himself as “PhD -Piled Higher Deeper enuff said 😉”
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Digital Cortex – The Movie

http://www.digital-cortex.com

A chap called Serhan Meewisse, a storyteller from the Netherlands, is making a film. He posted the below trailer to his YouTube channel:

About the film (autotranslated from Dutch):

Digital Cortex is a fiction story about Matt, who has just graduated from the film academy. Matt, the speed of the eternal accelerating system not keep after his studies. He gets his unattainable vision into depression and have thoughts about suicide. In desperation get Matt to his friend Andrew. Andrew may be the only solution for him.

A device that he can continue. system

Digital cortex makes the flow of information along the human visual cortex digital. Thoughts and fantasies are visual and are immediately visible on screen. Matt’s life is gaining momentum. Success is his second name. Because Matt is continuously working to become reality and fantasy begin to merge. Together his fantasy reality Matt is getting delusions and hallucinations. He stands for choice, back to his unhappy existence or lose himself in his imagination.

Sounds kind of cool – wonder if I’ll get an invite to the screening!
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Digital Cortex on LinkedIn

http://www.linkedin.com/company/digital-cortex

The leading social media marketing and customer experience agency. We help Business understand the power of having a marketing and communication presence through the Social medium.

Hmm… Not sure if they realise, but their web address redirects back here. Further googling suggests they might not be doing too well.
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Digital Cortex on SlideShare

http://www.slideshare.net/theopriestley/digital-cortex

A bit more info on what the above company does:


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Digital Cortex on SoundCloud

https://soundcloud.com/digital-cortex

Three guys named KyRow, Nebtune & Aaronson, who make Drum & Bass that sounds like this:

I recommend you also check out ‘Skull Fucker’, ‘nothing like a bowl of frosties’ and their remix of ‘Lana Del Rey – Born To Die’. They are also on Facebook and YouTube. Good shit, lads.
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DIGITALCORTEX.COM

Not active, but the WHOIS record indicates Brian Winn, a Professor of Telecommunication, Information Studies, and Media and Director of the Games for Entertainment and Learning (GEL) Lab at Michigan State University. We emailed a couple of years ago, and he provided some interesting backstory about the domain:

In terms of releasing digitalcortex.com, I am not interested at this point. I actually had a consulting company called Digital Cortex back in the late 90s and digitalcortex.com was the domain name for the company. Interestingly enough another company wanted the domain name and bought it for a substantial amount of money. Enough that we changed our company name and got a new domain name. Well, the story goes that a year or two later, that company went belly up in the .com crash and I bought the domain name back. I am not holding out for a big sale in the future (though I would not oppose it). I just have a sentimental connection with the domain … and I am thinking of using the name again for a new company.

Best of luck with it all, Brian.
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Digital Cortex in the US Trademark Records

COMPUTER SOFTWARE, WHETHER EMBEDDED IN ANOTHER PRODUCT OR ON A STAND-ALONE BASIS, WHICH ALLOWS THE USER OR ANOTHER COMPUTER SOFTWARE PROGRAM TO CAPTURE ANY DIGITAL CONTENT, AND TO USE, MANIPULATE, PROCESS, AND ROUTE THAT CONTENT, INCLUDING ORIGINAL ATTRIBUTES, TO AND FROM ANY COMPUTER SOFTWARE APPLICATION

The registrant was AnySoft, a tech company based in Newton, MA. From what I can dig up, their software ‘Digital Cortex 2.0′ was an approach to solving system and application interopability’ acting as a sort of software layer between various networked machines. More info here. Possibly the same guys who bought the domain from Brian Winn? Anyway, the trademark was cancelled a couple of years ago. A shame, too, because they also had this super snazzy logo:

Digital Cortex Anysoft Logo
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A few more:

Digital Cortex on Facebook

https://www.facebook.com/alamocityit

Providing IT Solutions for local non-profits and healthcare businesses.

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Digital Cortex Media

http://www.linkedin.com/pub/mark-fenger/11/43a/485

Digital Cortex is a small animation studio specializing in educational videos. We just completed work on ‘Echo’ a computer animated accent reduction tutor, prior to that we created a series of videos to accompany medical textbooks.

Sounds pretty cool, but couldn’t uncover any of their work.
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Digital Cortex by Dactilar

http://www.beatport.com/track/digital-cortex-original-mix/4307073

A deep house track, with a couple of good remixes. I really like this one.
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Digital Cortex on ‘Wandering Stan’ Blog

http://wanderingstan.com/2006-11-16/we_need_a_digital_cortex

A mini series of interesting blog posts by Stan James, starting with this.
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Digital Cortex dot IT

http://digitalcortex.it

Hi, I’m Matt Hileman, chief do-it-all at Digital Cortex […] Contact us any time with issues regarding any aspect of IT, networking, wireless, software installs and/or upgrades, PC’s, servers, storage, disaster recovery, backups and more…

Seems like there’s lots more going on behind the scenes.
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Digital Cortex dot CA

http://blog.digitalcortex.ca

This blog has up to date information on Network Security.

Last updated, Wednesday, November 3, 2010…
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Digital Cortex dot DE

http://digitalcortex.de

Another dead IT site.
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Cortex Professional Digital 4-in-1 Titanium Curling Iron

http://amzn.to/10V87la

You’d be surprised how much of my traffic comes from searches for this product!
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Cortex Digital

http://cortexdigital.com

A complete mystery…
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And that’s all I could find! Hopefully, I can remain the top site for the keyword, but if not the crown is bound to go to one of the above contenders. My money is on the trio of drum+bass producers – those search bots seem to love ’em!

Screens

[box]This post originally appeared on the FTMF.info planning blog.[/box]

Within the pages of Watchmen, Adrian Veidt, the so-called “smartest man in the world”, esteemed business leader and founding member of the Crimebusters is shown at a wall of televisions, each tuned to a different channel. He uses this clatter of imagery, sound and motion to make sense of the current geopolitical and social climate and to act upon it:

Watchmen 10 - 08

Reads a bit like Social Media Monitoring, doesn’t it? But Adrian Veidt, AKA Ozymandias, was multi-screening before it was even a thing. Nowadays, we do it by default, up to 60% of the time, and in the age of 4.6 connected devices per household it just comes naturally.

Multi-screening can be simultaneous (same journey across devices, as in the above case), sequential (different journeys across devices simultaneously), or separate (different journeys across devices simultaneously) – but it’s an emergent behaviour that needs much further inquiry. There are few real thought leaders, except for SecondSync perhaps, or Microsoft, who so succincinctly define the terms I’ve used here.

One other thought leader is Kevin Kelly, co-founder of Wired, whose view is that as screens proliferate further into each aspect of our lives, their role becomes not just to display but also to help filter information – we’re literally ‘screening out’ the stuff we don’t want to see.

Watch his talk on ‘screening’ and five other ‘Verbs for the New Web’ below – it’s great:

And finally, screens can also be mirrors, lenses or even windows. Clever, aren’t they?!

Aurasma vs. Blippar

I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry.

And while B2B-focused vendors such as ViewAR remain behind the scenes, the likes of Aurasma and Blippar have soared in notoriety thanks to some quite excellent packaging and an impressive sales proposition. They are the standard bearers, at least in the eyes of the public.

I like Aurasma. But I also like Blippar. So which is better? Well, let’s find out… Here are some provocations I’ve been toying around with. See if it helps you decide, and let me know which side you fall on in the comments.

[twocol_one][dropcap]A[/dropcap]urasma has more technological power behind it. They have (supposedly) incorporated academic research into their proprietary tech and have a heritage in pattern recognition systems – remember their core business though: integrating with business critical processes and then slowly ramping up prices. They do this across all other Autonomy products! Also consider they are an HP property, whose business is hardware, not software. I believe Aurasma are only using this period of their lifespan to learn what does and doesn’t work, get better at it, gain status, equip users to enjoy AR, and then develop a mobile chipset (literally, hardware optimised for AR) that can be embedded in mobile devices, making HP buckets of royalties. They are chasing install base, but not because they want advertising bucks: they want to whitelabel their tech (i.e. Tesco, Heat & GQ) and then disappear into the background.[/twocol_one]

[twocol_one_last][dropcap]B[/dropcap]lippar have a proprietary AR engine, but are listed as using Qualcomm’s Vuforia engine – which is free to use. They seem focused on innovations in the augmented layer. Reading their interviews, they speak of AR not as a tech, platform or medium, but as a kind of magic campaign juice: stuff that reveals they are extremely focused on delivering a good consumer experience paid for by advertisers, with them as connective tissue. To this end, they too are chasing install base, but ultimately they have a different goal in mind. Being Qualcomm-backed, their future is in flexing their creative muscles and helping make AR a mass market medium through normalising behaviour. Big rivals: Aurasma in the short term, but I imagine that one day, Aurasma will revert back to being a tech platform, and companies like Blippar will provide the surface experience: where good content, not tech, will be what sells.[/twocol_one_last]

So what do you reckon – A or B?

A New Kind of Business Card

Question: How do you share that great idea of yours while keeping your intellectual property secure? Answer: You use a non-disclosure agreement.

Beer: tool of the trade

But NDAs are way too formal for the modern entrepreneur, who is more likely to meet a potential partner or investor at a conference, in a coffee shop, or over a beer than arrange to meet at the lawyers.

In an informal situation, the most common business exchange is probably handing someone your business card. I’ve been thinking about this, so in the spirit of sharing ideas, here’s what I’ve come up with:

What if your business card could unlock new conversations?

On the understanding that a signed non-disclosure agreement allows for a far smoother flow of communication in the exchange of business ideas, my business card design offers the ability to turn a casual conversation into a pitch scenario, but without the formality.

Take a look at this mockup I created for MOO Cards, who sadly weren’t interested in the exclusive ownership rights!

Click the image to see in fullscreen

My design is a perforated piece of card designed to be ripped in half:

  • One half lists the usual business card details
  • One half has space for a signature against the statement:
    “I hereby agree to treat your idea as confidential in a bond of trust”
    (or whatever)

Each party keeps one half of the card in this interactive business exchange. Not legally airtight, of course, but still an innovative means of quickly forming trust with a potential partner.

So then, anyone out there want to help turn this design into a reality?