In B. F. Skinner’s famous experiment in operant conditioning, a lab rat is placed inside a container and rewarded with a food pellet on completion of a task, triggered by an external stimulus such as a light, a sound or a shock. The pattern of reward becomes increasingly inconsistent, following a ‘schedule of reinforcement’ controlled […]
Tag Archives: brand
The Skinner Box
Posted in Advertising
Also tagged communication, facebook, food, free, Gaming, human, research, shopping, sound, stimulus, theory, video
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The Brand Truth Project
I made this website to crowdsource opinions for an upcoming book – The Brand Truth Project
I Am The Rules
The brand new Nike ad. How do they keep doing this?! – I Am The Rules
On the Potential for Branded Robots
Last year I wrote about these awesome fighting robots from Japan, where I asked this question: “I am very interested in at least progressing research into the potential for branded robotics, androids & cybernetics if any readers have thoughts?” I received an equally awesome response from one Pius Agius, who challenged me on my Western predilection […]
Posted in Technology
Also tagged Academic, android, artificial intelligence, brain, cambridge, company, cybernetic, Design, development, Gaming, industry, interactive, japan, network, neurology, play, potential, research, richard dawkins, robot, social network, society, steve grand, technology, The Future, thinking, virtual
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