I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry. And while B2B-focused vendors such as ViewAR remain behind the scenes, the […]
Tag Archives: Advertising
Aurasma vs. Blippar
Posted in Advertising, Technology
Also tagged Academic, augmented reality, Aurasma, autonomy, Autonomy Corporation, Blippar, business, campaign, commercial, companies, core business, creative, fledgling industry, found, free, future, hardware, Hewlett-Packard, HP, install, medium, Mobile, mobile chipset, open, open source, open source software, pattern recognition systems, potential, power, products, provocations, qualcomm, reading, reality, research, software, technological power, users, viewar
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3D Evolution of Mobile Phones
Did you all see this yet? It’s preeetty damn cool, both as branded content and cultural statement. I’d never thought of projection mapping on small-scale before. Bonus points to you, Vodafone!
Posted in Sideblog
Also tagged 3D, branded content, Film, light, Music, projection mapping, video, vision, vodafone, watch, youtube
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Lick the Rainbow
Advertisers, take heed. You can’t do this with offline media, can you?! – Skittles Touch: Cat
Things Real People Don’T Say About Advertising
Triple LOL! – Things Real People Don’t Say About Advertising