Audi in Trafalgar Square

The London Design Festival has commissioned Clemens Weisshaar and Reed Kram to design this year’s Trafalgar Square installation. The installation titled OUTRACE consists of an immense mechanical octopus assembled from six industrial robotic arms on loan from Audi’s production line. Custom software developed by the designers will allow members of the public to temporarily take over the installation and render text input as light traces drawn by the synchronized mechanical tentacles. The resulting light paintings will be recorded using specialized high definition video equipment and published online.

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Tom Saunter

Brixton-based ad man, night person, scorpio, other things. Big fan of chilli sauce, comic books, house music & smart people.