New feature film from Pixar is announced –
As always the trailer looks gorgeous, but I can’t help but feel that since Disney bought Pixar some of the magic has been lost.
This looks like a really fun kids film, but I see none of the clever humour or subtle tones of their past successes. Wall-E was a particular favourite of mine in 2008.
What really strikes me though is those balloons. Just like the PS2 / PS3 demonstrations of rendering power (video here) using rubber ducks, I can easily believe that some animator just said “we can make thousands of helium balloons look really cool, really easily”, and a plotline was born.
Technology should be applied to showcase great content, not to drive the content’s existence in the first place.
Come on Pixar, release a new trailer and blow my mind!
***EDIT***
Just found this image, which to be fair sums up Pixar pretty well I thought:
![pixarvsdreamworks[1]](http://digitalcortex.net/wp-content/uploads/2009/03/pixarvsdreamworks1.jpg "pixarvsdreamworks[1]")