You’ve probably read about Google Latitude, and maybe even used it yourself. I’ve been using it mostly without meaning to, because I activated the service on my N95’s Google Maps and the bloody thing never turns off. Here’s where I am right now: Locative technologies are a growing area of interest for me. I believe […]
Category Archives: Mobile
Where is freedimensional?
Also posted in Advertising
Tagged Advertising, android, code, computing, device, digital, free, fun, funny, geo, google, gps, graph, images, information, interaction, location, locative, map, maps, marker, microsoft, mind, Mobile, n95, net, network, new, people, phone, play, potential, search, service, social, social interaction, space, technology, The Future, thinking, twitter, UK, user, users, view, virtual
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Mobile Advertising Gets Clever
The premise of online media is that it is fully accountable, a feature that I’m sure contributes to Digital’s continued growth during the recession.
It means I can track from impression to conversion across hundreds of thousands of users.
It means I can optimise towards my best performing sites to maximise ROI.
It means any number of other benefits, which I’ll come to in a later post (heh).
For a
Also posted in Advertising, Technology
Tagged Advertising, agency, campaign, code, digital, Media, medium, Mobile, net, new, nokia, online, php, plan, play, site, technology, user, website
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Introducing… DVB-H
Problem:
9% of UK mobile subscribers accessed video on their mobile last month, but just 0.8% accessed Broadcast TV on their mobile. Although the demand exists, broadcasters can’t create an audience for Mobile TV due to technology constraints.
Posted in Mobile
Tagged Advertising, creative, device, digital, free, images, market readiness, Media, Mobile, new, nokia, programming, service, subscribers, technology, travel, tv, UK, user, video, view
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Introducing… The Pico-Projector
Problem:
Mobile multimedia capabilities are increasing in uptake and potential, but the small form-factor we so desire in our handsets are beginning to inhibit a rich user experience.
The typical mobile screen size is 320×240.
Posted in Mobile
Tagged 3D, Advertising, browser, Gaming, hardware, immersive, interaction, location, market readiness, Media, medium, Mobile, movie, multimedia, new, people, play, player, potential, power, problem, real world, screen, share, software, user, user experience, video, virtual, Web, world
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