Members of the Flickr group Make Something Cool Every Day are making cool things every day, in a social experiment that looks like a lot of fun.
The group’s rules are simple:
ONE upload per day.
Each piece must not have taken longer than a day to make.
So with these in mind, here is a slideshow of their submissions, best viewed fullscreen (but it can take a while to load):
So far the group has attracted 2,972 members, who’ve contributed 33,950 unique creations. That’s 11.4 submissions in total, so it’s evident people aren’t being religious about uploading every day, but what the hell.
What I find really interesting about the group is that there is very little conversation – a lowly 97 comments in total – in the main group discussion forum. All of the chatter is around individual works of art (especially the best stuff) . This tells me that viewers and contributors are far more interested in the content than in the delivery framework. Rightly so, I think.
The lesson to learn here is that despite Flickr enjoying a highly creative user base, it is very hard to engage those users with a campaign idea (and I’m not just talking advertising). Flickr just wasn’t designed for community engagement, as I’ve learned on past advertising campaigns that have used it as a platform.
But that’s OK, because people upload great art to the site every day, and the quality of comments that they do attract far outweigh Facebook’s throwaway commentary and (largely) poor photography, any day of the week.
