Watch, and be mesmerised:
It’s gotta be a computer program playing this, right?
Watch, and be mesmerised:
It’s gotta be a computer program playing this, right?
Try Helvetica: website that photoshops user-submitted images of Brazilian business signage, replacing hand-painted text with Helvetica, the classic font designed to make whatever it’s used with appear fresh and modern:
Can’t quite believe what I’m reading – a themepark where children pretend to work at multinational corporations? Fuck me… KidZania sounds awesome.
Right now, in eight malls spread across three continents, thousands of children are dressed as pilots and flying digital planes from mock cockpits, anchoring news broadcasts in fully functional TV studios, or wearing helmets and extinguishing faux flames with real water cannons.
This is KidZania, a multinational chain of family entertainment centers, where kids try out professions that have been downsized, simplified, and made fun. At these soccer field-size franchises in malls from Tokyo to Lisbon, children play at being adults.
And what a nice lovely ad format they’re using:
Can’t work out whether this is clever, or shit?!