AR Hype Cycle

A great bit of work from SPRX Mobile has come to my attention:

Man, I’m looking forward to the Slope of Enlightenment!

However, I reckon we’re already at the Peak of Inflated Expectations, due a worldwide crash into the Trough of Dissillusionment within the next six months.

Thoughts?

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Tom Saunter

Brixton-based ad man, night person, scorpio, other things. Big fan of chilli sauce, comic books, house music & smart people.