Tag Archives: report

Summary So Far

By Tom Saunter | Published: July 2, 2009

In summary, Mobile AR has many paths leading to it. It is this convergence of various paths that makes a true historical appraisal of this technology difficult to achieve. However, I have highlighted facets of its contributing technologies that assist in the developing picture of the implications that Mobile AR has in store. A hybridisation […]

Posted in Academic | Also tagged 3D, Advertising, business, cambridge, commerce, commercial, computing, development, device, digital, emergence, entertainment, entertainment markets, financial investment, Gaming, hardware, hybridisation, immersion, immersive, information, interactive, interesting, internet, logical progression, magazine, market readiness, medium, Mobile, net, new, News, nokia, philosophy, phone, physical reality, potential, power, prototype, realistic interpretations, reality, related industries, set, share, shares, simple, smartphone, social, software, success, T-Immersion, tag, technique, technology, transmission, trends, ubiquitous, user, users, viral, wearable | 2 Responses

Crowdsourced Protein Shakes

By Tom Saunter | Published: June 22, 2009

I read about Foldit in Wired US yesterday, a game that takes the foundations laid by SETI@home, which uses thousands of computers’ idle time to decode frequencies from Space, and crowdsources solutions to the protein folding problems that are currently baffling the smartest machines in the world. The difference with Foldit is that it’s not […]

Posted in Gaming, Science | Also tagged code, computing, download, embed, Gaming, graph, idea, link, links, Media, mind, play, power, presentation, research, science, Tools, tutorial, tutorials, user, youtube | Leave a comment

Web Discoveries for June 16th

By Tom Saunter | Published: June 16, 2009

These are my del.icio.us links for June 16th Layar – Criminy. This is the future I predicted two years ago in my dissertation finally coming to life. The phrase ‘Game Changer’ comes to mind. SPRXMobile Mobile Service Architects » Home – Makers of the awesome sounding Android App – Layar; home of @Rhymo, a fave […]

Posted in Del.icio.us | Also tagged agency, android, augmented reality, browser, business, buzz, cool, Del.icio.us, Design, download, free, fun, functions, Gaming, google, jobs, layar, link, links, Media, mind, Mobile, network, phone, php, play, programming, reference, resource, service, site, social, socialmedia, sound, sprx, spy, spymaster, strategy, tags, template, The Future, trends, twitter, web2.0, webdev, website, wordpress | Leave a comment

Wrigley to Launch New 5 Gum in UK

By Tom Saunter | Published: May 4, 2009

A new gum brand is about to hit the shelves. 5 Gum is designed to ‘stimulate the senses’ and it’s one of the most exciting new brands of the year. I was lucky enough to get hold of a sample set: The marketing lifecycle is about to kick off here in the UK with a […]

Posted in Brands | Also tagged Advertising, artist, book, brand, branding, Brands, campaign, cinema, cobalt, code, colour, cool, corporate, creative, Design, development, electro, elixir, examples, feed, flavours, flickr, free, Gaming, gum, idea, impulse purchase, launch, light, london, luxury, magazine, marketing, marketing campaign, material, Media, money, mouth, mouthwatering, new, online, open, peppermint, photo, photos, product sampling, qr, review, sensation, set, site, slide, solstice, sound, spearmint, technology, tropical flavour, tv, UK, user, view, visual, visuals, wrigley, youtube, zing | 20 Responses

Introduction

By Tom Saunter | Published: May 2, 2009

Augmented Reality (AR) is a theme of computer research which deals with a combination of real world and computer generated data. AR is just one version of a Mixed Reality (MR) technology, where digital and real elements are mixed to create meaning. In essence AR is any live image that has an overlay of information […]

Posted in Academic | Also tagged 3D, Academic, application, augmented reality, cinema, communication, computer, computer graphics, computing, connection, data, Design, development, digital, emergent, entertainment, entertainment industry, environments, experiential, experiential reality, feed, feedback, fun, Gaming, geo, graph, graphics, human, image, images, immersion, immersive, industry, information, innovation, knowledge, Media, media theory, medium, methodology, mixed reality, net, new, News, physical reality, physicality, play, position, potential, power, presentation, real world, realities, reality, research, science, screen, simple, social, space, studio, table, technology, Television, theme, theories, theory, thinking, time, Tools, tv, upload, user, video, view, virtual, visual, windows, world | 2 Responses