I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry. And while B2B-focused vendors such as ViewAR remain behind the scenes, the […]
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Aurasma vs. Blippar
Posted in Advertising, Technology
Also tagged Academic, Advertising, augmented reality, Aurasma, autonomy, Autonomy Corporation, Blippar, business, campaign, commercial, companies, core business, creative, fledgling industry, found, free, future, hardware, Hewlett-Packard, HP, install, medium, Mobile, mobile chipset, open, open source, open source software, pattern recognition systems, potential, power, products, qualcomm, reading, reality, research, software, technological power, users, viewar
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