My favourite from a great Gizmodo selection – 117 Beautifully Blurry Photos
These are my del.icio.us links for July 24th
- LAPP – Light Art Performance Photography –
Must-see timelapse artistry, set in eerie environments where the colours really stand out.
- Eclectic Method –
Recycled video content offered up as pop-art, with some great projects under their belt and lots more to come.
- Open Share Icons and Buttons –
A good idea to redefine sharing on the web with an open-source icon.
- PDF to Excel — 100% Free! –
Why do PR and Creative Agencies insist on releasing work as PDF?
Here’s a solution for that age-old problem.
- New Movie Previews –
Short previews of upcoming and currently showing movies – better than watching a trailer in some instances
These are my del.icio.us links for July 17th
- The Internet of Things starts here – Violet •• Let All Things Be Connected –
Future blog post material…
- Crazy Mouse Spider Thing –
Aaah! Get them off me! Get them off!!
- Welcome to Aviary –
A very powerful blend of Photoshop and Yahoo Pipes, brought to you for free.
- Future Technology – Future Design, Technology, Industrial Design, Car Concept, Futuristic Gadget, and Product Concept –
Interesting site where I found the images used in my most recent blog post. A good source of inspiration for a design-led future.
- Free Teleprompter Software –
Can’t think of a use for this yet, but I’m bound to come across one soon.
A new gum brand is about to hit the shelves. 5 Gum is designed to ‘stimulate the senses’ and it’s one of the most exciting new brands of the year.
I was lucky enough to get hold of a sample set:
The marketing lifecycle is about to kick off here in the UK with a heavyweight branding campaign designed to encourage product sampling. Let’s look at how the product was launched in the US, taken from the Wrigley corporate site:
- 2007 In March 2007, Wrigley introduced U.S. consumers to 5, the most exciting development in sugar-free stick gum since the launch of Extra® more than 20 years earlier.
- 2007 In August 2007, 5 gum unveiled its marketing campaign titled ‘Stimulate Your Senses.’ The advertising spots described “what it feels like to chew 5 gum.” Set against an industrial, futuristic backdrop, the cooling, warming and tingling sensations created by 5 gum flavors Cobalt,
- Flare and Rain are expressed through dramatically stimulating visuals and sounds. The campaign also strongly leveraged magazine, cinema and online media advertising to showcase our new brand.
- 2008 In 2008, 5 brand launched two new fruit gum experiences. Lush gum provides a crisp tropical sensation and Elixir gum is a mouthwatering berry sensation.
- 2009 5 gum takes it to the next level with unique, game-changing flavor experiences. Solstice, a warm and cool winter, and Zing, a sour to sweet bubble, are new-to-world flavor transitioning experiences.
Do check out the 5 Gum YouTube channel for examples of the TV/Cinema creative, but in this post I’d like to review the packaging, which I believe is a point of difference that will give the product luxury status.
So to begin with, we’re starting with an initial three flavours: Cobalt – a cooling peppermint; Electro – a tingling spearmint and Pulse – a crisp tropical. Packs will reportedly go on sale at £1.50 RRP, to reflect that they are a considered rather than impulse purchase.
I’ll be looking at Pulse – the tropical flavour, which comes with little speckles of sharp citric stuff that actually gets your mouth watering when you first start chewing:
Notice how slick the box looks. Think about the colour of the last pack of gum you bought, and now say that 5 doesn’t look cool on this front alone. It does not look clinical like most gums do with their greens, whites and light blues. They look more like smart trading cards or a packet of condoms for that matter – gum for grownups.
It might be hard to tell from the above but the packs are slightly textured, with a heavy feel in the hand like holding a deck of cards. They slide into a back pocket pretty well. Build quality is excellent, made from a thick card and high gloss colour.
OK I admit the above is a shit picture, but it’s just to give you an idea of how you open and close the box. That flap of paper is embossed with glossy material so you can easily slide the box open with your thumb. Very James Bond. A bit like a book of matches, it’s an old school but perma-cool ‘paper technology’.
And there’s the money shot. You would not be ashamed offering someone a piece of this stuff, rather than one of those pocket-lint covered chiclets you have to fight the foil to thumb out. The designs on the inside are different for each flavour. This would be a great place to feature a QR code or even exhibit work from young artists.
And that concludes my short assessment of 5 Gum’s packaging. Look out for the TV, Online and Print creative coming soon. If you can’t wait, 5 have teamed up with Vice Magazine to generate early interest and reach into the difficult to please Hoxtonite crew – more info at Viceland whose readers have been asked to work with band Hot Chip to create a Launch Event in London that will stimulate the senses.
If you would like more of these sorts of reviews from me, please leave a comment. I look forward to hearing your feedback. Happy chewing.
Ok I get it now. You upload your photos then share them around with people with similar interests to you. It’s not just a portfolio site, it’s all about connecting and exchanging.
Why isn’t Flickr used by more people? It’s fantastic!
Here are my reasons why:
- Very easy to find images you were looking for
- A good group function that gives creators a high level of control
- Open-to-all ‘pools’ of images to bundle related photos together
- A great search tool that sorts results by ‘interestingness’
- Well-adopted API which links and syncs with other sites
(not Facebook of course)
- A large community of helpful and insightful photographers/commenters
- Uploading is a dream and meta-data from photos are autoprocessed
(ie. it knows images were shot with an N95)
- Digital rights management to give users true ownership
- Geotagging support linked with Yahoo! Maps
- Highly secure login through Yahoo! authorisation
(ok – tenuous but important)
- A great visual identity, history and brand currency etc etc…
The point is, I’m sold. Gush over.
One other thing though is that once photos are up there, you can share them in all sorts of ways. My favourite is through the slideshow, which lets you grab an embed code to place elsewhere – how cool is that?
Here’s an example, taken from the lifesforsharing group pool being used by photographers who were in Trafalgar Square last night, best watched fullscreen:
Cool right? I’m going to be taking my camera out more often, so expect a spot of photo-blogging very soon. Now then, where’s my memory stick…