When plans for The Shard were unveiled my first thoughts were that its piercing aesthetic would be too harsh for the London skyline. But now it’s been ‘topped out’ and soon to open to the public, it’s time to get used to it. I heard somewhere that Irvine Sellar, the property magnate behind the tower, intends for […]
Tag Archives: perspective
Synesthesia
syn·es·the·sia syn·aes·the·sia (sĭn’ĭs-thē’zhə): A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualization of a color. A sensation felt in one part of the body as a result of stimulus applied to another, as in referred pain. The description of one kind […]
Conclusion
I set out to assess the implications of a wholly new medium, one which had received little academic attention written from a media theoretical perspective. I made clear use of an industry connection to gain inside knowledge of the developments occurring to bring this medium to the mainstream. Building a methodology that could sustain the […]
Applying Baudrillard
For Jean Baudrillard (1983), “at any moment in the course of our modernity, a particular arrangement of signifying objects and images conditions the way we see the world” (Clark, 1995). “Each major transformation is accompanied by a feeling of disorientation and discomfort over the loss of the previous ‘reality’. This effects a recourse into the […]
Deconstructing AR
The next four entries in my series on AR will assess it’s potential socio-cultural impact, which has now started to begin. We have now reached a depth of analysis that has taken in the historical, economic and technologic paths leading to Mobile AR, but there are greater depths to plunge. From this vantage point, the […]