When plans for The Shard were unveiled my first thoughts were that its piercing aesthetic would be too harsh for the London skyline. But now it’s been ‘topped out’ and soon to open to the public, it’s time to get used to it. I heard somewhere that Irvine Sellar, the property magnate behind the tower, intends for […]
Tag Archives: perspective
Synesthesia
syn·es·the·sia syn·aes·the·sia (sĭn’ĭs-thē’zhə): A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualization of a color. A sensation felt in one part of the body as a result of stimulus applied to another, as in referred pain. The description of one kind […]
Posted in Film
Also tagged brains, colour, david hockney, Film, filmmaker, four senses, perception of reality, richard feynman, sensation, sensory perception, short film, stimulus, synesthesia, synesthetes, visualization, wassily kandinsky
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Conclusion
I set out to assess the implications of a wholly new medium, one which had received little academic attention written from a media theoretical perspective. I made clear use of an industry connection to gain inside knowledge of the developments occurring to bring this medium to the mainstream. Building a methodology that could sustain the […]
Posted in Academic
Also tagged Academic, Advertising, augmented reality, book, business, commercial, connection, creation, creative, critical media, Design, digital, emergent, entertainment, exploration, Gaming, immersion, industry, knowledge, mcluhan, mcluhan in space, mcluhanism, Media, media analysts, media theory, medium, methodology, Mobile, new, perception, potential, reality, research, screen, set, social, social reality, space, space probe, technology, theoretical perspective, theory, time, user, user experience, virtual, visual, visual space, wave
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Applying Baudrillard
For Jean Baudrillard (1983), “at any moment in the course of our modernity, a particular arrangement of signifying objects and images conditions the way we see the world” (Clark, 1995). “Each major transformation is accompanied by a feeling of disorientation and discomfort over the loss of the previous ‘reality’. This effects a recourse into the […]
Posted in Academic
Also tagged 3D, alternate realities, alternate reality games, augmented reality, baudrillard, images, interface, jean baudrillard, life, links, location, magic lens, mcluhan, Media, medium, mixed reality, Mobile, modernity, new, nokia, postmodern, reality, second life, shopping, sims maxis, social, social construction of reality, social reality, space, user, users, view, virtual, world, writing
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Deconstructing AR
The next four entries in my series on AR will assess it’s potential socio-cultural impact, which has now started to begin. We have now reached a depth of analysis that has taken in the historical, economic and technologic paths leading to Mobile AR, but there are greater depths to plunge. From this vantage point, the […]
Posted in Academic
Also tagged augmented reality, baudrillard, environments, epistemologies, frameworks, mcluhan, Media, media theory, Mobile, new, potential, series, theorists, theory, thinking, user, user experience
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