Cockroach Leg Stimulated With Music

Here’s something you don’t see every day:

From the video description:

A simple plus/minus 1V signal from a beat-heavy song can be used to stimulate the motor neurons in the leg of a cockroach. This is an example of such.

Using setups like this can help us understand how neurons and muscles work, and can assist us in understanding our own nervous systems.

I’ll tell you what else this helped me understand: we’ve reached such mastery of nature that we’re now just having fun with it. I’m not sure if this is good or bad, but the above example is certainly a bit macabre.

Justice: Audio, Video, Disco

If I’m to make good on my resolution to blog something every single day, then I currently owe a whopping eleven blog posts.

I ought to get on with it, hadn’t I?

In the spirit of getting on with it, the new Justice video features electro-rockstars Gasparde and Xavier doing exactly that, while preparing for the release of their track ‘Audio, Video, Disco’ from the eponymous album.

The video documents the pair living and breathing their work in the studio at all stages of the track’s life cycle, from conception to critical acclaim. You’ll like it, because it’s confident, it’s awesome, and it’s very very French:

One more post by midnight… time to get on with it!

Midnight Magic: Beam Me Up

Father Xmas brought me a Sonos S5, which has been duly blasting out the grooves ever since.

But there’s one track that’s had more airplay than any other in the last couple of weeks, Midnight Magic’s ‘Beam Me Up’, a superb piece of modern disco that I just had to share:

You gotta love that video, right?! Oh yeah, and here’s a brilliant remix by Jacques Renault to kick it up a sonic gear. Can’t tell you much else about this group I’m afraid, except that I’ll be on the lookout for more.

Long live disco.

Music is the Virus

Airborne, a potentially disruptive start-up in the music sector, hopes to “cure the music industry of its sickness” with their upcoming launch.

Their cloud-based music sharing platform places fans and artists in direct symbiosis. It’s an interesting model, so take a look:

Beyond all the virus metaphors (they even go so far as to call songs ‘strains’)  the core idea is quite simple:

  1. Cut out traditional distributors
  2. Enable artists to monetise via a system of micropayments
  3. Give fans distribution rights instead, and empower them to share as much as possible, thus helping to secure further micropayments

It’s a model that I think could work particularly well for electronic music, whose artists tend to release one track or remix at a time, as opposed to a band who might release one album a year. Airborne will work best when artists can trickle content to their audience to keep them subscribed.

Looking on SoundCloud, my current favourite producer/DJ has 3,934 followers, which would net $3,934 per month on Airborne. Give those early adopting, high-class listeners some viral functionality and the impetus to share with friends and that figure could easily grow to $10,000/month – a healthy supplement to any unsigned musician, I’m sure you’ll agree.

Airborne have an interesting blog, The Music Industry is Sick, which looks at the challenges faced by listeners, musicians and labels today. In an ecology where artists need their stuff streamed four million times just to reach minimum wage, it’s platforms like Airborne that’ll help the system fix itself.