Introducing… DVB-H

Problem:
9% of UK mobile subscribers accessed video on their mobile last month, but just 0.8% accessed Broadcast TV on their mobile. Although the demand exists, broadcasters can’t create an audience for Mobile TV due to technology constraints.

Solution:
DVB-H (Digital Video Broadcasting – Handheld) enabled devices have an inbuilt chip (top right) that picks up TV signals. They use the same frequency as Freeview, so images are immediate and crystal clear, effectively offering consumers a portable Digital TV.

Market Readiness:
DVB-H is a key feature of Nokia’s new N96 and N92 (bottom left), and we can expect more DVB-H enabled devices in 2009.
Uptake will be slow however, since operators will initially charge users to access the service.
Deals already in place see users spending £2/day to access their partners’ video content, so there is no incentive for operators to promote the service.

Potential for Advertisers:

Mobile TV is no threat to the dominance of ‘at home viewing’ (3.5hrs avg. usage/day) but the behaviours are very different.
The ‘Mobile Audience’ will watch most during travel times: 0800-0930 and 1630-1800, so broadcasters should schedule programming to meet viewer demands.
I predict this will result in mobile-specific variants of existing channels, where popular programs are scheduled during travel times. Advertisers should therefore consider mobile specific creative, tapping into the users’ on-the-move psyche with a firm call to action such as “go in-store now!”

Phorm – For or Against

Posted by mobile phone:
Today I was selected to join a debating team for a company debate into the merits and threats of Phorm, the controversial ISP-level ad network.I’m on the team arguing that Phorm is the future of Internet advertising. Bloody hell.

Will write up my findings in a future post, but here’s hoping our audience sees past my contempt for the technology. I really think that Phorm and technologies like it are a risk to the creativity and dynamism of Digital Media advertising, which needn’t ever be scary, controversial, or written about in the Daily Mail.

Introducing… The Pico-Projector

mobileinnovation1Problem:
Mobile multimedia capabilities are increasing in uptake and potential, but the small form-factor we so desire in our handsets are beginning to inhibit a rich user experience.
The typical mobile screen size is 320×240.

Solution:
If your mobile has a pico-projector, it will be able to emit high-res imagery onto any suitable surface, up to 50″ in width.
This unlocks the full immersive power of your mobile web browser, 3D games engine, DivX movie player or video conferencing.

Market Readiness:
Pico-projectors are already on sale as stand-alone units, though are yet to be implemented in mobiles, PMPs or laptops.
The first of these hardware mashups will be on sale in the East by the end of this year, but it’ll likely be another 18 months before they reach Western shores.

Potential:
Aside from the new opportunities for deeper engagement with content and software on the mobile platform, the largest socio-cultural change will occur once people begin to share their mobile experience.
Picture regular consumers using the real world as a medium for virtual interaction.
Location-aware video advertising anyone?

Why I wanted to blog…

This is my third blog.

The previous two are over at http://thebrainfarm.blogspot.com and at http://thememestream.blogspot.com.

I have wanted a third blog for a long while now, since there have been ideas and images that I have felt I’d really like to share. The older blogs are rather too ‘young’ to continue in the same thread, as my mind has developed since they began. Feel free to check them out to get a better idea of where I am coming from.

So, WordPress eh?

Looking forward to a fresh start and a fresh set of capabilities. I’ll be trying to mobile blog, tweet, and feed my Last.fm music through to whoever lands here. Lets see how Web 2.0 I can make things whilst keeping the blog on the readable side of vibrant.

Super Robot Monkey Team Hyper Force GO!!!!

Super Robot Monkey Team Hyper Force GO!!!