Check it out, I just made a Digital Cortex drink at says-it on their new image generator.
It’s a six step process to make one of these, and there’s hundreds of fonts/styles/options to play with along the way:
1. Choose Text Options
2. Choose Can Background Options
3. Choose Emblem Options
4. Choose Tagline Options
5. Choose Other Options
This might be really useful when pitching to FMCG brands, or any other brand who might fancy a line in soft drinks. Zero creative costs.
Imagine : the T-Mobile Magentaberry Lite, or the IKEA Swedish Rutabaga Cola.
Well, I think it’s a good idea – you can even send off for fridge magnets as leave-behinds.
The premise of online media is that it is fully accountable, a feature that I’m sure contributes to Digital’s continued growth during the recession.
It means I can track from impression to conversion across hundreds of thousands of users.
It means I can optimise towards my best performing sites to maximise ROI.
It means any number of other benefits, which I’ll come to in a later post (heh).
For a couple of years, Mobile has been nought but a testing ground for advertisers, a place to paddle around in experimental waters, usually as a way to get the most out of any remaining budget.
It was impossible to gain true visibility over the results, because the infrastructure was constantly in flux, as the big players fought for their technologies to take precidence.
Now the Mobile space is beginning to settle down, everything is changing…
Our new mobile ad campaign will be the first in the world to run through a third party adserver. In partnership with Nokia and Eyeblaster, my agency have planned and are about to execute the first wholly trackable mobile campaign. This means the same visibility and efficiencies can be ported to a new medium, from the better established digital cousin of Online.
This breakthrough may very well mean Mobile is a first addition to a plan, rather than a final one.