I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry. And while B2B-focused vendors such as ViewAR remain behind the scenes, the […]
Tag Archives: medium
Aurasma vs. Blippar
Posted in Advertising, Technology
Also tagged Academic, Advertising, augmented reality, Aurasma, autonomy, Autonomy Corporation, Blippar, business, campaign, commercial, companies, core business, creative, fledgling industry, found, free, future, hardware, Hewlett-Packard, HP, install, Mobile, mobile chipset, open, open source, open source software, pattern recognition systems, potential, power, products, provocations, qualcomm, reading, reality, research, software, technological power, users, viewar
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Conclusion
I set out to assess the implications of a wholly new medium, one which had received little academic attention written from a media theoretical perspective. I made clear use of an industry connection to gain inside knowledge of the developments occurring to bring this medium to the mainstream. Building a methodology that could sustain the […]
Posted in Academic
Also tagged Academic, Advertising, augmented reality, book, business, commercial, connection, creation, creative, critical media, Design, digital, emergent, entertainment, exploration, Gaming, immersion, industry, knowledge, mcluhan, mcluhan in space, mcluhanism, Media, media analysts, media theory, methodology, Mobile, new, perception, perspective, potential, reality, research, screen, set, social, social reality, space, space probe, technology, theoretical perspective, theory, time, user, user experience, virtual, visual, visual space, wave
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Applying Baudrillard
For Jean Baudrillard (1983), “at any moment in the course of our modernity, a particular arrangement of signifying objects and images conditions the way we see the world” (Clark, 1995). “Each major transformation is accompanied by a feeling of disorientation and discomfort over the loss of the previous ‘reality’. This effects a recourse into the […]
Posted in Academic
Also tagged 3D, alternate realities, alternate reality games, augmented reality, baudrillard, images, interface, jean baudrillard, life, links, location, magic lens, mcluhan, Media, mixed reality, Mobile, modernity, new, nokia, perspective, postmodern, reality, second life, shopping, sims maxis, social, social construction of reality, social reality, space, user, users, view, virtual, world, writing
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