My mate Lucy Tcherniak has just mastered her most recent piece of work, for consumer tech giants Philips and their Wi-fi enabled lighting range Hue – which are remote control light bulbs that can augment the mood of a room via your mobile phone:
Discover just some of the millions of ways to use light with Philips Hue. from helping you relax or concentrate to reminding you of that perfect sunset or bringing a bedtime story to life. it can even tell you if it’ll rain later.
Earlier this year, Ars Technica ran a piece on the Hue’s free to use API & SDK, which have expanded the usefulness of these genius devices through third-party apps such as IFTTT. The article describes the full spectrum of 16 million colours, indicated below:
Now, of the available 16 million colours, Lucy chose to feature just 16 in her film, which highlighted at least a few cool use-cases for the Hue range. For example, adjusting from yellow to white light to improve concentration while studying, or the reverse when settling in for a quiet night on the sofa, sampling the colours of a vase of flowers to suit the room they’ll live in, reminding you to take an umbrella in the morning, or making home media more immersive for the viewer.
I can think of a few more, such as adaptive to music streaming from my Sonos, or as an alarm system for a gradual morning wake up, or flashing blue when I have a Twitter mention during a TV show. Cool system, cool advert. Not sure when it will appear on screen but I think it might make it onto a few people’s Xmas lists. I’ll certainly be asking for one!
Today is the 50th birthday of the first practical LED, an invention built on an understanding that has transformed our lives: enabling cheap, mass-produced and very hardy display and lighting technologies.
A while back, GE produced a great piece of branded content featuring its inventor, Prof. Nick Holonyak, where he offers some insight into the moment that his light emitting diodes were first conceived:
He leaves us with the advice to “Learn more, do more, build more, reveal more”, which doesn’t take a physicist to know is just brilliant advice for life, for ‘inventors’ of all kinds.
BevShots have discovered what you’d call a niche: they take your favourite alcoholic drink, crystallise a single droplet of it in an airtight container, photograph it at 1000x under a microscope, and then sell the resulting image on a printed canvas.
And man, are these things selling! Since August last year BevShots estimate sales of over 20,000 prints ($24.99-$549). The product is aimed at the ‘hedonist with a mind for science’ segment: those who appreciate good photography, laboratory conditions and a damn-tasty cocktail now and then.
Here’s my favourite image, the classic Vodka and Tonic:
The shots are taken in Florida State University’s chemistry department, where founder Lester Hutt developed the approach, which can take up to three months to produce an image.
“What you can see in the magnified pictures are the crystalised carbohydrates that have become sugars and glucose. With my background in chemistry, I saw the potential in these kind of pictures and am so glad to be able to offer them up as art works. It is a pleasure to show people what makes up their favourite drinks and how beautiful it can look.”
Most alcohols are blends, with varying levels of carbohydrates, sugars, acids and glucose, so each shot taken is entirely different from the last. Some favourite drinks are so pure that when they crystallise into their component parts, they fall apart or don’t dry out properly. So, not unlike the perfect Margarita, they’re pretty hard to get ‘just right’, sometimes taking up to 200 attempts.
Here’s some more of their work – click through for the full images or visit BevShots.