Tag Archives: install

Aurasma vs. Blippar

I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry. And while B2B-focused vendors such as ViewAR remain behind the scenes, the […]

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Astro Boy is Blasting Onscreen

Astro Boy will be landing on our screens in October this year, it’s been confirmed. For those who don’t know, ‘Astro Boy’ is an anime sci-fi series set in a dystopian future where humans and androids coexist. It’s main character is a powerful robot called Astro Boy (Astro for short), who was created by a […]

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The Subscription Options Plugin

My aim is to make my views on Digital Media, Branding and Emergent Technologies as accessible as possible not only to industry types, but to the blog-scouring early-adopting masses. My ongoing series on Augmented Reality has been relatively successful in boosting both the visitation and the subscribership of this blog. Aside from the content I’ve […]

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What is AR and What is it Capable Of?

Presently, most AR research is concerned with live video imagery and it’s processing, which allows the addition of live-rendered 3D digital images. This new augmented reality is viewable through a suitably equipped device, which incorporates a camera, a screen and a CPU capable of running specially developed software. This software is written by specialist software […]

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Microsoft’s Vision for the Future

Microsoft have released a new video suggesting they seek to reposition themselves over the next decade. I think they are on to something: Their vision for the future is evidently very ambitious, but I believe that if anyone can pull this off, it’s them. Microsoft’s approach has always been to create user experiences that are […]

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