Tag Archives: immersion

Conclusion

By Tom Saunter | Published: August 13, 2009

I set out to assess the implications of a wholly new medium, one which had received little academic attention written from a media theoretical perspective. I made clear use of an industry connection to gain inside knowledge of the developments occurring to bring this medium to the mainstream. Building a methodology that could sustain the […]

Posted in Academic | Also tagged Academic, Advertising, augmented reality, book, business, commercial, connection, creation, creative, critical media, Design, digital, emergent, entertainment, exploration, Gaming, industry, knowledge, mcluhan, mcluhan in space, mcluhanism, Media, media analysts, media theory, medium, methodology, Mobile, new, perception, perspective, potential, reality, research, screen, set, social, social reality, space, space probe, technology, theoretical perspective, theory, time, user, user experience, virtual, visual, visual space, wave | Leave a comment

Summary So Far

By Tom Saunter | Published: July 2, 2009

In summary, Mobile AR has many paths leading to it. It is this convergence of various paths that makes a true historical appraisal of this technology difficult to achieve. However, I have highlighted facets of its contributing technologies that assist in the developing picture of the implications that Mobile AR has in store. A hybridisation […]

Posted in Academic | Also tagged 3D, Advertising, business, cambridge, commerce, commercial, computing, development, device, digital, emergence, entertainment, entertainment markets, financial investment, Gaming, hardware, hybridisation, immersive, information, interactive, interesting, internet, logical progression, magazine, market readiness, medium, Mobile, net, new, News, nokia, philosophy, phone, physical reality, potential, power, prototype, realistic interpretations, reality, related industries, report, set, share, shares, simple, smartphone, social, software, success, T-Immersion, tag, technique, technology, transmission, trends, ubiquitous, user, users, viral, wearable | 2 Responses

The Internet

By Tom Saunter | Published: June 7, 2009

The Internet, or specifically the World Wide Web, requires a limited virtuality in order to do its job. The shallow immersion offered to us by our computer screens actually serves our needs very well, since the Internet’s role in our lives is to connect, store and present information in accessible, searchable, scannable, and consistent form […]

Posted in Academic | Also tagged 3D, Advertising, business, Comics, computer, computing, data, data carriers, development, digital, download, entertainment, face, fun, Gaming, images, immersive, immersive vr, information, interaction, internet, Media, medium, mixed reality, Mobile, NBC, net, new, online, physical reality, play, power, reality, resource, resources, software, state of flux, T-Immersion, t-mobile, T-Zones, theme, thinking, tv, user, users, video, virtual, voice, VOIP, Web, world, writing | 4 Responses

Virtual Reality

By Tom Saunter | Published: May 30, 2009

AR is considered by some to be a logical progression of VR technologies (Liarokapis, 2006; Botella, 2005; Reitmayr & Schmalstieg, 2001), a more appropriate way to interact with information in real-time that has been granted only by recent innovations. Thus, one could consider that a full historical appraisal would pertain to VR’s own history, plus […]

Posted in Academic | Also tagged Academic, audience, augmented reality, companies, computer, Design, development, device, digital, electro, fun, Gaming, geo, gps, graph, graphic, graphics, hardware, history, idea, images, immersive, immersive vr, information, innovation, interface, internet, investment, johnny mnemonic, LCD, link, location, logical progression, Media, mixed reality, Mobile, nature, net, new, obvious, perspective, phone, play, player, position, potential, presentation, production, reality, reference, research, screen, set, sound, space, special, success, tag, technology, thinking, tool, travel, tron, upload, user, users, view, virtual, vision, wearable, world, writing | Leave a comment

What is AR and What is it Capable Of?

By Tom Saunter | Published: May 5, 2009

Presently, most AR research is concerned with live video imagery and it’s processing, which allows the addition of live-rendered 3D digital images. This new augmented reality is viewable through a suitably equipped device, which incorporates a camera, a screen and a CPU capable of running specially developed software. This software is written by specialist software […]

Posted in Academic | Also tagged 3D, Academic, application, augmented reality, bbc, Blogging, case study, cockroach, commercial, competition, computer, data, Design, development, device, digital, download, feed, feedburner, Film, free, gallery, game, Gaming, gps, graph, guide, human, images, immersive, industry, information, install, interactive, knowledge, LED, location, Media, Mobile, net, new, nokia, online, phone, play, player, position, potential, presentation, production, real world, reality, reference, research, resource, rss, screen, screenshot, series, simple, social, software, space, superimpose, T-Immersion, target, technology, Television, theme, time, toy, tracking, tv, twitter, university, upload, user, video, view, virtual, visual, wearable, world | Leave a comment