Tag Archives: idea

Ingreedy: Cake Technology

Ingreedy are a start-up with a novel product idea: selling glass jars filled with just the right ingredients to make tasty baked goods at home. The central idea is smart: outsourcing production to the customer adds value, making for an interactive post-purchase experience where there would otherwise be none, while the nice packaging helps too. Ingreedy co-founder Samuel Cox classes himself as […]

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Black Milk: Star Wars Fashion Line

Fashion label Black Milk have produced a line of Star Wars themed leggings and swimsuits. Why is this interesting? They initially released R2D2 and C3PO swimsuits without permission from George Lucas, so to have returned with a full line of legitimate merchandise means they must have impressed the Dark Lord. I have no idea how…

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A New Kind of Business Card

Question: How do you share that great idea of yours while keeping your intellectual property secure? Answer: You use a non-disclosure agreement. But NDAs are way too formal for the modern entrepreneur, who is more likely to meet a potential partner or investor at a conference, in a coffee shop, or over a beer than […]

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Music is the Virus

Airborne, a potentially disruptive start-up in the music sector, hopes to “cure the music industry of its sickness” with their upcoming launch. Their cloud-based music sharing platform places fans and artists in direct symbiosis. It’s an interesting model, so take a look: Beyond all the virus metaphors (they even go so far as to call songs ‘strains’)  the core […]

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Strategy Bot: An Experiment in Social A.I.

In this post I’ll introduce you to my new pet project: an experiment in Twitter automation. The Strategy Bot (pictured) is ‘programmed’ to select & retweet key digital media resources, case studies or news items that provoke a higher understanding of the formation of good digital strategy. Some context… I will typically have the odd […]

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