I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry. And while B2B-focused vendors such as ViewAR remain behind the scenes, the […]
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Aurasma vs. Blippar
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Also tagged Academic, Advertising, augmented reality, Aurasma, autonomy, Autonomy Corporation, Blippar, business, campaign, commercial, companies, core business, creative, fledgling industry, found, free, future, Hewlett-Packard, HP, install, medium, Mobile, mobile chipset, open, open source, open source software, pattern recognition systems, potential, power, products, provocations, qualcomm, reading, reality, research, software, technological power, users, viewar
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Virtual Reality
AR is considered by some to be a logical progression of VR technologies (Liarokapis, 2006; Botella, 2005; Reitmayr & Schmalstieg, 2001), a more appropriate way to interact with information in real-time that has been granted only by recent innovations. Thus, one could consider that a full historical appraisal would pertain to VR’s own history, plus […]
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Also tagged Academic, audience, augmented reality, companies, computer, Design, development, device, digital, electro, fun, Gaming, geo, gps, graph, graphic, graphics, history, idea, images, immersion, immersive, immersive vr, information, innovation, interface, internet, investment, johnny mnemonic, LCD, link, location, logical progression, Media, mixed reality, Mobile, nature, net, new, obvious, perspective, phone, play, player, position, potential, presentation, production, reality, reference, research, screen, set, sound, space, special, success, tag, technology, thinking, tool, travel, tron, upload, user, users, view, virtual, vision, wearable, world, writing
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Gameware: A Case-Study in AR Development

I have been aided in this series by a connection with Gameware Development Limited, a Cambridge-based commercial enterprise working in the entertainment industry. Gameware was formed in May 2003 from Creature Labs Ltd, developing for the PC games market which produced the market leading game in Artificial Intelligence (AI), Creatures. When Gameware was formed, a […]
Posted in Academic
Also tagged 3D, Advertising, application, artificial intelligence, audience, augmented reality, bbc, business, cambridge, camera, children, collaboration, commercial, connection, creation, Design, development, device, digital, emergence, entertainment, entertainment industry, game, Gaming, geo, graph, idea, images, imaging, industry, information, innovation, intelligence, interactive, interesting, knowledge, launch, LED, location, Media, medium, mind, Mobile, net, new, nokia, nokia corp, open, pc, phone, play, potential, production, products, programming, prototype, reality, research, retail, rights, screenshot, series, service, simple, software, space, studio, success, tag, technology, Television, tool, Tools, toy, university, upload, user, users, view, virtual, visual
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