Ingreedy: Cake Technology

Ingreedy are a start-up with a novel product idea: selling glass jars filled with just the right ingredients to make tasty baked goods at home.

The central idea is smart: outsourcing production to the customer adds value, making for an interactive post-purchase experience where there would otherwise be none, while the nice packaging helps too.

Ingreedy Chocolate Fudge Brownie

Ingreedy Logo
Ingreedy’s Logo

Ingreedy co-founder Samuel Cox classes himself as a maker of things and has done all sorts of cool things. His interests “wrap around inventing new and diverse approaches to the way we use, play and explore creative & interactive technology” – although in this instance, the technology is cake.

But rather than being an inert jar of cereals,  I think Ingreedy Jars represent the culture of Makerdom: those increasingly vocal hobbyists who are using the web to share their tips, tricks, hacks and designs.

Etsy is a good example of the kind of commerce that the web has enabled for the crafts market, while Instructables provides ‘recipes’ for people make useful stuff themselves. Rules of production are shifting further with costs of 3D printers coming down, and the likes of Makerbot taking on a high-street presence. I think Ingreedy takes elements from each of these, and makes them accessible through their choice of medium.

Ingreedy Jars are available in four different mixtures: Rocky Road; Brownies; Chocolate Chip Shortbread and Oaty Raisin Cookies, costing £12.00 each. Orders placed in November will ship in time for Xmas.

Useful Stuff

  1. Check delicious popular tags like ‘useful,’ ‘tutorials,’ ‘tips,’ ’howto,’ ‘advice,’ ‘entrepreneurship,’ etc. for interesting, educational articles to read.
  2. Watch one of the thousands of educational videos streaming at TED.com,Academic Earth and Teacher Tube.
  3. Read an online book list and find a new book to grab next time I’m at the library.  Here’s another list.  And another.  And another.
  4. Read a classic book online for free at Project GutenbergPlanet eBook, or the E-books Directory.
  5. Research a new Do It Yourself project at DIY NetworkInstructables,eHow, or WikiHow.

View the rest on Marc and Angel Hack Life:

Web Discoveries for September 2nd

These are my del.icio.us links for September 2nd