Tag Archives: gum

Constructing A Methodology

By Tom Saunter | Published: May 22, 2009

Mobile AR is still highly prototypical, and has not received much previous academic attention thus far. A deep analysis of this technology and its implications requires a specially developed methodology, a methodology which acknowledges the pre-release status of the technology, and recognises that Mobile AR represents a fusion of a number of different media technologies. […]

Posted in Academic | Also tagged Academic, critical media, Culture, development, digital, emergence, emergent, Gaming, geo, idea, industry, innovation, interaction, interactive, interesting, life, light, marketing, mcluhan, Media, medium, methodology, Mobile, modern, nature, net, network, new, peak, perspective, plan, play, problem, reference, research, social, social interaction, society, story, tag, technology, theory, time, view, Web, writing | Leave a comment

Wrigley to Launch New 5 Gum in UK

By Tom Saunter | Published: May 4, 2009

A new gum brand is about to hit the shelves. 5 Gum is designed to ‘stimulate the senses’ and it’s one of the most exciting new brands of the year. I was lucky enough to get hold of a sample set: The marketing lifecycle is about to kick off here in the UK with a […]

Posted in Brands | Also tagged Advertising, artist, book, brand, branding, Brands, campaign, cinema, cobalt, code, colour, cool, corporate, creative, Design, development, electro, elixir, examples, feed, flavours, flickr, free, Gaming, idea, impulse purchase, launch, light, london, luxury, magazine, marketing, marketing campaign, material, Media, money, mouth, mouthwatering, new, online, open, peppermint, photo, photos, product sampling, qr, report, review, sensation, set, site, slide, solstice, sound, spearmint, technology, tropical flavour, tv, UK, user, view, visual, visuals, wrigley, youtube, zing | 20 Responses

Tag Archives: gum

Constructing A Methodology

Wrigley to Launch New 5 Gum in UK

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