Tag Archives: Gaming

Gameware: A Case-Study in AR Development

By Tom Saunter | Published: May 10, 2009

I have been aided in this series by a connection with Gameware Development Limited, a Cambridge-based commercial enterprise working in the entertainment industry. Gameware was formed in May 2003 from Creature Labs Ltd, developing for the PC games market which produced the market leading game in Artificial Intelligence (AI), Creatures. When Gameware was formed, a […]

Posted in Academic | Also tagged 3D, Advertising, application, artificial intelligence, audience, augmented reality, bbc, business, cambridge, camera, children, collaboration, commercial, connection, creation, Design, development, device, digital, emergence, entertainment, entertainment industry, game, geo, graph, hardware, idea, images, imaging, industry, information, innovation, intelligence, interactive, interesting, knowledge, launch, LED, location, Media, medium, mind, Mobile, net, new, nokia, nokia corp, open, pc, phone, play, potential, production, products, programming, prototype, reality, research, retail, rights, screenshot, series, service, simple, software, space, studio, success, tag, technology, Television, tool, Tools, toy, university, upload, user, users, view, virtual, visual | 5 Responses

What is AR and What is it Capable Of?

By Tom Saunter | Published: May 5, 2009

Presently, most AR research is concerned with live video imagery and it’s processing, which allows the addition of live-rendered 3D digital images. This new augmented reality is viewable through a suitably equipped device, which incorporates a camera, a screen and a CPU capable of running specially developed software. This software is written by specialist software […]

Posted in Academic | Also tagged 3D, Academic, application, augmented reality, bbc, Blogging, case study, cockroach, commercial, competition, computer, data, Design, development, device, digital, download, feed, feedburner, Film, free, gallery, game, gps, graph, guide, human, images, immersion, immersive, industry, information, install, interactive, knowledge, LED, location, Media, Mobile, net, new, nokia, online, phone, play, player, position, potential, presentation, production, real world, reality, reference, research, resource, rss, screen, screenshot, series, simple, social, software, space, superimpose, T-Immersion, target, technology, Television, theme, time, toy, tracking, tv, twitter, university, upload, user, video, view, virtual, visual, wearable, world | Leave a comment

Wrigley to Launch New 5 Gum in UK

By Tom Saunter | Published: May 4, 2009

A new gum brand is about to hit the shelves. 5 Gum is designed to ‘stimulate the senses’ and it’s one of the most exciting new brands of the year. I was lucky enough to get hold of a sample set: The marketing lifecycle is about to kick off here in the UK with a […]

Posted in Brands | Also tagged Advertising, artist, book, brand, branding, Brands, campaign, cinema, cobalt, code, colour, cool, corporate, creative, Design, development, electro, elixir, examples, feed, flavours, flickr, free, gum, idea, impulse purchase, launch, light, london, luxury, magazine, marketing, marketing campaign, material, Media, money, mouth, mouthwatering, new, online, open, peppermint, photo, photos, product sampling, qr, report, review, sensation, set, site, slide, solstice, sound, spearmint, technology, tropical flavour, tv, UK, user, view, visual, visuals, wrigley, youtube, zing | 20 Responses

Introduction

By Tom Saunter | Published: May 2, 2009

Augmented Reality (AR) is a theme of computer research which deals with a combination of real world and computer generated data. AR is just one version of a Mixed Reality (MR) technology, where digital and real elements are mixed to create meaning. In essence AR is any live image that has an overlay of information […]

Posted in Academic | Also tagged 3D, Academic, application, augmented reality, cinema, communication, computer, computer graphics, computing, connection, data, Design, development, digital, emergent, entertainment, entertainment industry, environments, experiential, experiential reality, feed, feedback, fun, geo, graph, graphics, human, image, images, immersion, immersive, industry, information, innovation, knowledge, Media, media theory, medium, methodology, mixed reality, net, new, News, physical reality, physicality, play, position, potential, power, presentation, real world, realities, reality, report, research, science, screen, simple, social, space, studio, table, technology, Television, theme, theories, theory, thinking, time, Tools, tv, upload, user, video, view, virtual, visual, windows, world | 2 Responses

An Opus to AR – It Begins

By Tom Saunter | Published: April 30, 2009

Here it goes. The first entry of my grand opus on Augmented Reality, and why I think it will be the most impacting new media form we have had since the rise of the Internet. I will serialise a total of 10,000 words, hyperlinked where appropriate, and with illustrations where possible. The title of this […]

Posted in Academic | Also tagged augmented reality, case study, development, digital, emergence, entertainment, entertainment industry, feed, feedburner, geo, graph, images, industry, internet, link, mcluhan, Media, methodology, Mobile, net, new, phone, plan, potential, reality, reference, research, reverse engineering, rss, social, society, The Future, user, virtual | 8 Responses