Tag Archives: entertainment industry

Gameware: A Case-Study in AR Development

By Tom Saunter | Published: May 10, 2009

I have been aided in this series by a connection with Gameware Development Limited, a Cambridge-based commercial enterprise working in the entertainment industry. Gameware was formed in May 2003 from Creature Labs Ltd, developing for the PC games market which produced the market leading game in Artificial Intelligence (AI), Creatures. When Gameware was formed, a […]

Posted in Academic | Also tagged 3D, Advertising, application, artificial intelligence, audience, augmented reality, bbc, business, cambridge, camera, children, collaboration, commercial, connection, creation, Design, development, device, digital, emergence, entertainment, game, Gaming, geo, graph, hardware, idea, images, imaging, industry, information, innovation, intelligence, interactive, interesting, knowledge, launch, LED, location, Media, medium, mind, Mobile, net, new, nokia, nokia corp, open, pc, phone, play, potential, production, products, programming, prototype, reality, research, retail, rights, screenshot, series, service, simple, software, space, studio, success, tag, technology, Television, tool, Tools, toy, university, upload, user, users, view, virtual, visual | 5 Responses

Introduction

By Tom Saunter | Published: May 2, 2009

Augmented Reality (AR) is a theme of computer research which deals with a combination of real world and computer generated data. AR is just one version of a Mixed Reality (MR) technology, where digital and real elements are mixed to create meaning. In essence AR is any live image that has an overlay of information […]

Posted in Academic | Also tagged 3D, Academic, application, augmented reality, cinema, communication, computer, computer graphics, computing, connection, data, Design, development, digital, emergent, entertainment, environments, experiential, experiential reality, feed, feedback, fun, Gaming, geo, graph, graphics, human, image, images, immersion, immersive, industry, information, innovation, knowledge, Media, media theory, medium, methodology, mixed reality, net, new, News, physical reality, physicality, play, position, potential, power, presentation, real world, realities, reality, report, research, science, screen, simple, social, space, studio, table, technology, Television, theme, theories, theory, thinking, time, Tools, tv, upload, user, video, view, virtual, visual, windows, world | 2 Responses

An Opus to AR – It Begins

By Tom Saunter | Published: April 30, 2009

Here it goes. The first entry of my grand opus on Augmented Reality, and why I think it will be the most impacting new media form we have had since the rise of the Internet. I will serialise a total of 10,000 words, hyperlinked where appropriate, and with illustrations where possible. The title of this […]

Posted in Academic | Also tagged augmented reality, case study, development, digital, emergence, entertainment, feed, feedburner, Gaming, geo, graph, images, industry, internet, link, mcluhan, Media, methodology, Mobile, net, new, phone, plan, potential, reality, reference, research, reverse engineering, rss, social, society, The Future, user, virtual | 8 Responses