Tag Archives: brand

The Skinner Box

In B. F. Skinner’s famous experiment in operant conditioning, a lab rat is placed inside a container and rewarded with a food pellet on completion of a task, triggered by an external stimulus such as a light, a sound or a shock. The pattern of reward becomes increasingly inconsistent, following a ‘schedule of reinforcement’ controlled […]

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Oops, Forgot To Blog…

Er, yeah, sorry about that… Here’s what I’ve been up to instead though! Sharing loads of great links on Twitter – Trunkly has all of these Trying out Google+ to see where the value lies (hmm…) Looking for a place to live with Sarah ♥ (any suggestions?) Playing with my new Kindle (I’m reading Neuromancer) Eating & drinking at some awesome […]

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The Brand Truth Project

I made this website to crowdsource opinions for an upcoming book – The Brand Truth Project

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I Am The Rules

The brand new Nike ad. How do they keep doing this?! – I Am The Rules

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On the Potential for Branded Robots

Last year I wrote about these awesome fighting robots from Japan, where  I asked this question: “I am very interested in at least progressing research into the potential for branded robotics, androids & cybernetics if any readers have thoughts?” I received an equally awesome response from one Pius Agius, who challenged me on my Western predilection […]

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