Tag Archives: baudrillard

Applying Baudrillard

By Tom Saunter | Published: July 27, 2009

For Jean Baudrillard (1983), “at any moment in the course of our modernity, a particular arrangement of signifying objects and images conditions the way we see the world” (Clark, 1995). “Each major transformation is accompanied by a feeling of disorientation and discomfort over the loss of the previous ‘reality’. This effects a recourse into the […]

Posted in Academic | Also tagged 3D, alternate realities, alternate reality games, augmented reality, images, interface, jean baudrillard, life, links, location, magic lens, mcluhan, Media, medium, mixed reality, Mobile, modernity, new, nokia, perspective, postmodern, reality, second life, shopping, sims maxis, social, social construction of reality, social reality, space, user, users, view, virtual, world, writing | 2 Responses

Applying McLuhan

By Tom Saunter | Published: July 22, 2009

I begin with McLuhan, whose Laws of Media or Tetrad offers greater insights for Mobile AR, sustaining and developing upon the arguments developed in my assessment of the interlinking technologies that meet in Mobile AR, whilst also providing the basis to address some of this man’s deeper thoughts. The tetrad can be considered an observation […]

Posted in Academic | Also tagged Academic, agency, application, augmentation, commercial, computer, device, digital, electronic, exploration, free, future, human, image, information, interactive, interface, internet, investment, laws, laws of media, levinson, life, magic lens, marker, marshall mcluhan, mcluhan, Media, medium, metaphor, mixed reality, Mobile, multimedia, new, obsolescence, optical tools, pc, physical reality, physicality, play, position, postmodern, potential, power, real world, reality, rules, screen, share, society, sound, space, success, superimpose, target, technology, tetrad, Tools, touch, user, users, view, virtual, visual, visual space, voice, wave, wearable | 1 Response

Deconstructing AR

By Tom Saunter | Published: July 22, 2009

The next four entries in my series on AR will assess it’s potential socio-cultural impact, which has now started to begin. We have now reached a depth of analysis that has taken in the historical, economic and technologic paths leading to Mobile AR, but there are greater depths to plunge. From this vantage point, the […]

Posted in Academic | Also tagged augmented reality, environments, epistemologies, frameworks, mcluhan, Media, media theory, Mobile, new, perspective, potential, series, theorists, theory, thinking, user, user experience | Leave a comment