Tag Archives: agency

Applying McLuhan

I begin with McLuhan, whose Laws of Media or Tetrad offers greater insights for Mobile AR, sustaining and developing upon the arguments developed in my assessment of the interlinking technologies that meet in Mobile AR, whilst also providing the basis to address some of this man’s deeper thoughts. The tetrad can be considered an observation […]

Posted in Academic | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Response

Web Discoveries for June 16th

These are my del.icio.us links for June 16th Layar – Criminy. This is the future I predicted two years ago in my dissertation finally coming to life. The phrase ‘Game Changer’ comes to mind. SPRXMobile Mobile Service Architects » Home – Makers of the awesome sounding Android App – Layar; home of @Rhymo, a fave […]

Posted in Del.icio.us | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Web Discoveries for May 27th

These are my del.icio.us links for May 27th PHP Tutorial – Echo – I am learning PHP to create my first WordPress plugin. Sometimes my geekiness knows no bounds. Windows Alt Key Codes – Because you know it makes sense to bookmark pages like this. How to Build Your Own WordPress Widget | Johnathan Andersen […]

Posted in Del.icio.us | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Responses

Mobile Advertising Gets Clever

The premise of online media is that it is fully accountable, a feature  that I’m sure contributes to Digital’s continued growth during the recession.
It means I can track from impression to conversion across hundreds of thousands of users.
It means I can optimise towards my best performing sites to maximise ROI.
It means any number of other benefits, which I’ll come to in a later post (heh).

For a

Posted in Advertising, Mobile, Technology | Also tagged , , , , , , , , , , , , , , , , , | Leave a comment