I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry. And while B2B-focused vendors such as ViewAR remain behind the scenes, the […]
Tag Archives: Academic
Aurasma vs. Blippar
Posted in Advertising, Technology
Also tagged Advertising, augmented reality, Aurasma, autonomy, Autonomy Corporation, Blippar, business, campaign, commercial, companies, core business, creative, fledgling industry, found, free, future, hardware, Hewlett-Packard, HP, install, medium, Mobile, mobile chipset, open, open source, open source software, pattern recognition systems, potential, power, products, provocations, qualcomm, reading, reality, research, software, technological power, users, viewar
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The Second Uncanny Valley
A few weeks ago I wrote about the new Tintin movie in the context of the Uncanny Valley (read my article here). While searching around for a clear diagram illustrating the principle, I stumbled upon an article called The Second Uncanny Valley on a site called Open the Future, which features a load of really interesting stuff […]
Posted in The Future
Also tagged climate science, cyborg, emerging tech, ethics, future, geoengineering, open source, posthuman, renewables, robot, social networks, tintin, transhumanism
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On the Potential for Branded Robots

Last year I wrote about these awesome fighting robots from Japan, where I asked this question: “I am very interested in at least progressing research into the potential for branded robotics, androids & cybernetics if any readers have thoughts?” I received an equally awesome response from one Pius Agius, who challenged me on my Western predilection […]
Posted in Technology
Also tagged android, artificial intelligence, brain, brand, cambridge, company, cybernetic, Design, development, Gaming, industry, interactive, japan, network, neurology, play, potential, research, richard dawkins, robot, social network, society, steve grand, technology, The Future, thinking, virtual
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