My mate Lucy Tcherniak has just mastered her most recent piece of work, for consumer tech giants Philips and their Wi-fi enabled lighting range Hue – which are remote control light bulbs that can augment the mood of a room via your mobile phone: The blurb: Discover just some of the millions of ways to use […]
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Nature
[box]This post originally appeared on the FTMF.info planning blog.[/box] In this post, let’s explore the link between the twin worlds of microbiology and creative thought, drawing inspiration from three brilliant scientific discoveries. Labcoats on, people! 1. Sponges If a sea sponge (phylum porifera) is forced through a sieve to disintegrate it down to its cellular […]
Screens
[box]This post originally appeared on the FTMF.info planning blog.[/box] Within the pages of Watchmen, Adrian Veidt, the so-called “smartest man in the world”, esteemed business leader and founding member of the Crimebusters is shown at a wall of televisions, each tuned to a different channel. He uses this clatter of imagery, sound and motion to make sense of […]
Aurasma vs. Blippar
I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry. And while B2B-focused vendors such as ViewAR remain behind the scenes, the […]
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Tagged Academic, Advertising, augmented reality, Aurasma, autonomy, Autonomy Corporation, Blippar, business, campaign, commercial, companies, core business, creative, fledgling industry, found, free, future, hardware, Hewlett-Packard, HP, install, medium, Mobile, mobile chipset, open, open source, open source software, pattern recognition systems, potential, power, products, provocations, qualcomm, reading, reality, research, software, technological power, users, viewar
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The Skinner Box
In B. F. Skinner’s famous experiment in operant conditioning, a lab rat is placed inside a container and rewarded with a food pellet on completion of a task, triggered by an external stimulus such as a light, a sound or a shock. The pattern of reward becomes increasingly inconsistent, following a ‘schedule of reinforcement’ controlled […]
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Tagged brand, communication, facebook, food, free, Gaming, human, research, shopping, sound, stimulus, theory, video
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