Phorm – For or Against

Posted by mobile phone:
Today I was selected to join a debating team for a company debate into the merits and threats of Phorm, the controversial ISP-level ad network.I’m on the team arguing that Phorm is the future of Internet advertising. Bloody hell.

Will write up my findings in a future post, but here’s hoping our audience sees past my contempt for the technology. I really think that Phorm and technologies like it are a risk to the creativity and dynamism of Digital Media advertising, which needn’t ever be scary, controversial, or written about in the Daily Mail.

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